Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Ari Wolfeld

Oakland,CA

Summary

Business Development Specialist - 15 year track record of developing Business Units in AV and IT Services to capture market opportunities and meet changing market demands.


Audio Visual Technologist with 15 years experience translating Digital Transformation into physical spaces


Hybrid Workspace design specialist, Remote Collaboration expert.


Passion for understanding how users interact with technology at a personal, group, and organizational level in order to produce curated workplace AV environments supported buy IT Services and Security

Overview

15
15
years of professional experience
1
1
Certification

Work History

Vice President - Sales

ELB Global
07.2019 - Current
  • Designed, Developed and Implemented ELB's IT Services Business Unit focused on monetizing the AV/IT Convergence
  • Designed, Developed, and Implemented ELB's Differentiated Learning business unit, an Educational Technology Digital Transformation program
  • Originator of all go-to-market strategies, based on end user research, technology roadmaps, competitive intelligence, and market trends
  • Developed overall marketing strategy and support implementation across multiple departments.
  • Oversaw (5) regions, including (2) international regions (APAC and EMEA)
  • Oversaw sales team delivering annual $45M+ annual revenue
  • Maintained my own $5M annual revenue quota

Sample Technical Achievements

ELB
01.2011 - Current

Facebook Menlo Park HQ

Performed the complete Needs Analysis, Pre-Sales Engineering, Customer Presentations, Budgetary Pricing and Final Proposal Document for all collaboration spaces in Facebook's Menlo Park Headquarters.

Highlights include:

  • 350 Conference Rooms and Collaboration Spaces
  • Design and Implementation of Mark Zuckerberg's Personal Office
  • 3 Year Post-Implementation Support Program delivering over $15MM in revenue over contract lifespan


Google MAC (Moves, Adds, Changes) Program

Designed and Implemented a $20MM annual Managed Service for Google colloquially named the Google MAC Program.

  • Designed and codified all workflows and SLA's
  • Designed and resourced a 20 person Managed Service team dedicated to the program
  • Oversaw continued program development and addition of services and scopes to the program and workflow


Etsy Hybrid Office Digital Transformation

In addition to performing the complete Needs Analysis, Pre-Sales Engineering, Customer Presentations, Budgetary Pricing and Final Proposal Document, I designed and delivered full set of Global AV Standards encompassing:
Variety of Room Types including

  • Innovation Spaces
  • Team Zones
  • Training Rooms
  • Typical Conference Rooms
  • Huddle Rooms
  • 1:1 Rooms
  • Phone Booths
  • Cafes

Use Case Analysis and User Experience Descriptions

System Descriptions and Operating Instructions for each room type

Signal Flow Documentation for each room type

As-Builts and Manufacturer Manuals for all hardware and room designs

National Sales Manager

Electroboard Solutions
01.2015 - 06.2019
  • Developed and Led a Field Verification Team for Google, chosen as prime partner in the design, development, and eventual deployment of Google hardware now sold commercially by Google
  • Exceeded targets by building, directing and motivating high-performing sales team.
  • Manage team of (2) Sales Managers, 12 Salespeople - $20M Annual Quota
  • Deliver my own $5M/year quota in addition to management functions/responsibilities
  • Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.

Technology Team Lead

In2Change
08.2010 - 10.2013
  • Developed from scratch a Technology Team within In2Change's Contract Office Furniture business, grew to $10M annual revenue
  • Chosen as Prime Partner in introducing SMART Interactive Technologies products into the Enterprise market
  • Partnered with customers to develop holistic technology roadmap, accounting for departmental priorities and overall business goals.
  • Collaborated with facility management and business planning departments to monitor and adjust company-wide technology utilization, modifying infrastructure to meet business goals.

Education

Bachelor of Science - Microbiology And Immunology

University of Miami
Miami, FL

Skills

  • Business Unit Development and Strategy
  • Go To Market Strategy Development
  • Team Building and Development
  • Sales Engineering
  • Solution Design
  • Business Development and Planning
  • Analytical problem solver
  • Prototyping, Design Development/Feedback Process
  • Ideation

Certification

CTS - Certified Technology Specialist (AVIXA)

Timeline

Vice President - Sales

ELB Global
07.2019 - Current

National Sales Manager

Electroboard Solutions
01.2015 - 06.2019

Sample Technical Achievements

ELB
01.2011 - Current

Technology Team Lead

In2Change
08.2010 - 10.2013

Bachelor of Science - Microbiology And Immunology

University of Miami