Ariana Moya
Ridgefield,NJ
Summary
beauty industry professional with expertise in brand management, sales growth, and education. Passionate about building strong vendor-retail relationships, training teams, and executing successful brand strategies to drive revenue and enhance customer engagement.
Overview
11
11
years of professional experience
Work History
business manager- Bloomingdales riverside
Charlotte tilbury
04.2025 - Current
- Inherited the business at a 25% deficit to LY and, through strategic business management, client engagement, and focused sales initiatives, successfully reduced the gap to just 9%—a 16-point improvement in year-over-year performance. Planned and executed Masterclasses, Homegrown events, and other in-store activations to drive traffic, acquire new clients, increase engagement, and generate incremental sales.
- Provided weekly business recaps and performance insights to the Account Executive, highlighting sales trends, opportunities, challenges, and actionable recommendations to ensure the business remained aligned with goals and continued moving in the right direction Maintained Charlotte Tilbury among the department’s Top 10 brands by sales volume, demonstrating consistent business performance and strong brand positioning within a highly competitive luxury beauty environment
- Directed Charlotte Tilbury counter operations and daily retail priorities.
- Coached artistry teams on brand standards, service, and selling techniques.
- Managed stock levels, replenishment, and stockroom organization across locations.
Charlotte Tilbury Counter Manager
Nordstrom
12.2022 - 12.2023
- Trained and supervised counter staff, enhancing team cohesion and boosting sales performance.
- Recapped weekly sales and collaborated with AE and AC to implement targeted promotional strategies, increasing customer engagement.
- Trained and supervised counter staff, fostering a team environment and driving sales performance.
- Recapped weekly sales, collaborated with AE and AC to implement promotional strategies and improve customer engagement.
- Created social media presence for counter to engage clients both online and in store
- Only individual selected from beauty department for a 5 week aspiring leaders program, graduated and certified by Nordstrom leaders.
- Continued Experience
Garden state plaza Lancôme Beauty Advisor/Counter manager
Nordstrom
03.2019 - 12.2022
- Exceeded brand targets for anniversary, gift with purchase, and one-day promotional events, driving customer engagement.
- Promoted from Beauty Advisor to Counter Manager in recognition of leadership potential, business acumen, and demonstrated ability to drive results.
- Maintained Lancôme’s position among the department’s Top 10 volume-producing brands while independently managing counter operations without additional on-counter staff.
- Consistently exceeded Gift with Purchase (GWP) sales goals through strategic client engagement, promotional execution, and personalized product recommendations.
- Cultivated and maintained strong client relationships through targeted outreach, personalized follow-ups, and clienteling strategies to drive repeat business and customer loyalty.
- Drove sales performance by identifying client needs, recommending complementary products, and maximizing promotional selling opportunities.
- Executed brand initiatives and promotional events in alignment with sales objectives, brand standards, and department priorities.
- Managed daily counter operations independently, balancing client service, sales generation, merchandising, and business priorities.
Color Consultant
Sephora LVMH- NYC timessquare
08.2015 - 06.2018
- Facilitated color matches, provided product information, conducted consultations, and executed custom makeovers. Trained new staff on color IQ technology and Sephora collection brand.
- Assisted with in-store classes, lash certified and skincare mini facial certified. Received two V.I.A
- (values in action) Passion for the Client awards during my first three months with the company, chosen to be part of sephora collection team and train other advisors on sephora collection brand.
Education
Fashion design
Art Institute of California Hollywood
Campus langue (French Language)
Institut Prive
Paris, FranceSkills
- Sales strategy
- Sales analysis
- Business reporting
- Event planning
- Beauty industry knowledge
- Leadership
- Drives results
- Strong work ethic
- Multilingual
Timeline
business manager- Bloomingdales riverside
Charlotte tilbury
04.2025 - Current
Charlotte Tilbury Counter Manager
Nordstrom
12.2022 - 12.2023
Garden state plaza Lancôme Beauty Advisor/Counter manager
Nordstrom
03.2019 - 12.2022
Color Consultant
Sephora LVMH- NYC timessquare
08.2015 - 06.2018
Fashion design
Art Institute of California Hollywood
Campus langue (French Language)
Institut Prive