Ariana Williamson
San Jose,CA
Summary
Experienced Digital Marketing with 4 years of experience in social media management, event planning and editorial content production. Utilizes intelligence, creativity and determination to devise targeted approaches, capitalizing on individual branding strengths and current market conditions. Excellent problem-solver with organized nature and relationship-driven approach.
Overview
2
2
years of professional experience
Work History
Digital Media Coordinator
WSU Women*s Center
01.2023 - Current
- Perform administrative functions such as data entry, filing, and customer service
- Utilize Adobe platforms, Procreate, Canva, and Mailchimp
- Execute outreach via social media campaigns to increase visibility and engagement
- Coordinate with Womem*s Center professional staff, the Coalition for Women Students, Senate Chairs, and the Washington State University marketing team
- Leveraged analytics tools to evaluate campaign success, providing valuable insights for data-driven decision making.
Public Relations Coordinator
Terry Buffington Foundation
01.2023 - Current
- Create communication strategies to create high-impact events that foster inclusivity, understanding, unity, and a sense of belonging for people of color within Whitman County and beyond, for example: The 2nd Annual Black History & Southern Dinner
- Plenty Good Room: Spirituals, Civil Rights & Gospel Music (PICS)
- 2023 WSU Black Student Union Family Potluck
- The Terry Buffington Paper Collection 2nd Anniversary Community Lunch
- Designed and developed marketing materials such as brochures, programs, flyers, press releases for media partnerships and campaigns
- Establish relationships and contacts for public outreach of local media- news stations, newspapers, and radio stations to enhance event visibility and attendance
Election AP
AP News
11.2024 - 12.2024
- Ensured accurate election results by implementing rigorous quality control measures throughout the ballot counting process.
- Implemented innovative outreach strategies to engage underrepresented communities in the electoral process.
Education
Bachelor of Arts (B.A) - Strategic Communication
Washington State University
Pullman, WA05.2024
Skills
- Strategic Communication
- Public Relations Strategy & Campaigning
- Execution Team Coordinator
- Client Relationship Management
- Meeting Facilitation & Organization
- Diversity, Equity, & Inclusion Advocacy
- Public Speaking
- Community Engagement
- Collaboration & Teambuilder
- Digital Marketing
- Community engagement
- Content production
Additional Information
Full CV and references available upon request
Timeline
Election AP
AP News
11.2024 - 12.2024
Digital Media Coordinator
WSU Women*s Center
01.2023 - Current
Public Relations Coordinator
Terry Buffington Foundation
01.2023 - Current
Bachelor of Arts (B.A) - Strategic Communication
Washington State University
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