Arianna Akerblom
BROOKLYN,NY
Summary
Results-driven leader with strong background in strategic management and organizational growth. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.
Overview
7
7
years of professional experience
Work History
Director, Advanced Analytics
Horizon Media
12.2021 - Current
- Co-founder of the Analytics Business Intelligence team, tasked with implementing standards, best practices, and mechanisms of automation.
- Lead Tableau designer and consultant, building reporting dashboards across 30+ accounts.
- Optimized staff performance by designing comprehensive training programs tailored to individual needs.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Associate Director, Advanced Analytics
Horizon Media
04.2021 - 12.2021
- Leading and managing research and development projects by refining and beta-testing analytics offerings for Horizon's product suite with goals of increasing scalability and flexibility
- Serving as departmental point person for data visualization, establishing best practices and Tableau courses
- Led teams of up to 10 personnel, supervising daily performance as well as training and improvement plans.
- Fostered a culture of continuous improvement by encouraging staff to share innovative ideas and providing resources for professional development.
- Prioritized tasks and allocated resources appropriately to keep teams focused and productive.
- Assisted senior leadership in managing all aspects of operations.
Manager, Advanced Analytics
Horizon Media
04.2020 - 04.2021
- Collaborating with cross-functional teams to better understand the needs and requirements for analytics products such as schedule optimization, media response curves, and test/control analyses.
Technical Operations Manager, Analytics
Horizon Media
11.2018 - 04.2020
- Led the departmental project which established agency-wide data ETL process, leveraging KNIME and SQL Server to further HMI's data automation capabilities and process frameworks. Thus, enabling client-dedicated team members to create Measurement and Analysis plans. Learning Agendas, and test designs.
- Onboarded new agency clients, ensuring seamless switch of data structures and data integration by coordinating across internal and external partners.
- Oversaw pitch material and designed dashboards for new business presentations
Senior Analyst, Analytics
Horizon Media
06.2018 - 11.2018
Analyst, Analytics
Horizon Media
08.2017 - 06.2018
Education
Bachelor of Science - Statistics
University of Massachusetts, Amherst
Amherst, MA05-2010
Skills
- Tableau Expertise Dashboard Development and Design
Data Storytelling
Advanced Calculations (LOD Expressions, Table Calculations)
Data Source Connections and Preparation
Interactive and Dynamic Dashboard Creation
Performance Optimization in Tableau
Custom Visualizations (using extensions or external tools)
- Data Visualization Data Storytelling and Narrative Building
Chart Selection and Visual Encoding
Color Theory and Aesthetic Design in Visuals
Cross-functional Communication of Insights
Dashboard Usability and Accessibility Design
Timeline
Director, Advanced Analytics
Horizon Media
12.2021 - Current
Associate Director, Advanced Analytics
Horizon Media
04.2021 - 12.2021
Manager, Advanced Analytics
Horizon Media
04.2020 - 04.2021
Technical Operations Manager, Analytics
Horizon Media
11.2018 - 04.2020
Senior Analyst, Analytics
Horizon Media
06.2018 - 11.2018
Analyst, Analytics
Horizon Media
08.2017 - 06.2018
Bachelor of Science - Statistics
University of Massachusetts, Amherst