Ariel Pankonin
Riverside,CA
Summary
Detail-oriented and strategic communications professional with proven ability to craft press materials, manage digital communication workflow, and collaborate across departments. Strong understanding of media relations, messaging strategy, and rapid response.
Overview
3
3
years of professional experience
Work History
Marketing Assistant
The Halal Guys
01.2024 - 06.2025
- Assisted in planning and promoting special events
- Proofread marketing collateral ahead of printing to eliminate errors.
- Supported day-by-day logistics and administrative tasks
- Contributed to brand storytelling through customer engagement initiatives
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
Student Journalist
The Highlander
09.2023 - 06.2025
- Researched, wrote, and edited feature stories and opinion pieces specifically for UCR students and faculty
- Increased traffic by 40% in six months
- Utilized social media channels to promote published articles, increasing overall visibility and engagement with readers.
- Maintained editorial calendars with 100% on-time delivery
- Tracked post performance using native analytics tools to inform content direction
English Tutor
Allan Hancock College
01.2022 - 06.2023
- Proofreading and revising students’ academic writing
- Teaching grammar, mechanics, and writing conventions
- Taught students study techniques and strategies for succeeding on grammar and composition tests.
- Enhanced students'' reading and writing skills by implementing interactive and engaging lesson plans.
- Developed personalized tutoring sessions based on student needs, leading to improved academic performance.
Education
Bachelor of Arts - English, Media and Culture
University of California, Riverside
Riverside06.2025
Associate of Arts - Arts and Humanities
Allan Hancock College
05.2023
High School Diploma - undefined
Ernest Righetti High School
06.2021
Skills
- Press release writing
- Research and interviewing
- Social media strategy and scheduling
- Efficient in a fast-paced environment
- Proofreading, writing, and editing
- Flexible and adaptable
- Social media marketing
- Microsoft Office Suite
- Google Workspace
- Adobe Premiere
- HTML knowledge
- Able to simplify complex policy language
- Excel
Awards
Philanthropy Award University of California, Riverside | 2025, English Major Association Organization University of California, Riverside | 2023 – 2025
Timeline
Marketing Assistant
The Halal Guys
01.2024 - 06.2025
Student Journalist
The Highlander
09.2023 - 06.2025
English Tutor
Allan Hancock College
01.2022 - 06.2023
Associate of Arts - Arts and Humanities
Allan Hancock College
High School Diploma - undefined
Ernest Righetti High School
Bachelor of Arts - English, Media and Culture
University of California, Riverside
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