Hi, I’m
Ariel Bastida
Studio City,CA
Summary
Outgoing and personable entrepreneurial strategist recognized for managing and expanding identity transformation programs, strengthening brand awareness and establishing market presence and differentiation for online inclusion, equity, and diversity start-up forums. Skilled in individual wellness and recognized for building positive connections, using good judgment and consistency to help clients manage and overcome everyday obstacles and emotions.
Overview
4
years of professional experience
1
Certification
Work History
| 3 GEN PodcastChicago, IL
Producer and Creative Director
07.2023 - Current
Job overview
- Directed podcast team, production and overall podcast vision.
- Produced and directed debut, grassroots podcast; leveraged storytelling abilities to lead podcast interviews aimed at engaging diverse audiences while fostering an appreciation for diverse narratives spanning various backgrounds and interests.
- Demonstrated sensitivity to multigenerational and multicultural perspectives in content creation, fostering inclusivity and understanding of various cultural contexts when presenting episode topics.
- Implemented creative strategy to create scripts and talking points for co-hosts that aligned and strengthened brand values and goals.
- Conducted market research and managed extensive interview process with hosts to identify timely and relevant discussion topics that further support product differentiation.
| Casa Bella ServicesLos Angeles, CA
Program Assistant
10.2022 - 10.2023
Job overview
- Managed accurate and complete client records required by law, district policies and administrative regulations.
- Utilized highly attuned empathic skills to connect with & manage clients to encourage improved self-esteem and boost socialization.
- Provided crisis intervention and counseled clients to help overcome personal, social or behavioral obstacles affecting their daily living.
| The Mixed SpaceNew York, NY
Creative Strategist
08.2019 - 10.2022
Job overview
- Championed cross-cultural empathy within the creative process, leveraging a deep understanding of multicultural landscapes to guide teams towards producing campaigns that authentically connected with multiethnic and diverse communities.
- Directed social media and digital marketing strategy and initiatives to generate brand awareness, guest retention and revenue-focused activities.
- Spearheaded team meetings with a focus on integrating cultural nuances into creative briefs; ensuring alignment with brand values and style guide through fostering inclusivity in every marketing initiative.
| The Mixed SpaceNew York, NY
PR and Social Media Coordinator
08.2019 - 10.2022
Job overview
- Developed, maintained and promoted corporate image, brand and identity by public speaking on behalf of organization at events, and conducting live- streaming interviews with members of the community on company social media platforms.
- Monitored, analyzed, and reported on the performance of all social media activities using analytics tools.
- Managed day-to-day interactions with online audience and responded promptly to relevant comments, direct messages, and emails while categorizing each correspondence under appropriate labels for future brand use.
| Palisades Parks ConservancyNew York, NY
Social Media Consultant
02.2021 - 08.2021
Job overview
- Conducted research and held bi-weekly meetings client presenting social media content calendars, social media trends, web copy, and finalized social media content for approval and posting.
- Tracked social media metrics to determine audience growth rate, volume and reach; presented monthly insight findings to the team.
- Successfully reached the client's target goal of $20,000 raised through developing and implementing creative fundraising social media campaigns during HV Gives fundraiser.
Education
The New School of Drama , New York, NY
Bachelor of Arts from Performing Arts
Skills
- Leadership
- Editing
- Online Content Writing
- Social Media Content Writing
- Social Media Analytics
- Web Hosting
- Web Content Creation
- Multicultural Marketing Strategy
- Cultural Competency
- Crisis Management
- Communication
- Community Engagement
- Independent Research
- Film Production
- Online Event Planning
Certification
- CPR and First Aid Certified
- DEI Certified via Farzana Nayani
Timeline
Producer and Creative Director
| 3 GEN Podcast
07.2023 - Current
Program Assistant
| Casa Bella Services
10.2022 - 10.2023
Social Media Consultant
| Palisades Parks Conservancy
02.2021 - 08.2021
Creative Strategist
| The Mixed Space
08.2019 - 10.2022
PR and Social Media Coordinator
| The Mixed Space
08.2019 - 10.2022
The New School of Drama
Bachelor of Arts from Performing Arts
- CPR and First Aid Certified
- DEI Certified via Farzana Nayani
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