Arielle Eaton
Philadelphia,PA
Summary
Strategic marketing leader with extensive experience driving brand growth and integrated campaigns across diverse sectors. Expertise in aligning demand generation strategies with executive priorities, leveraging data-driven insights to enhance marketing ROI and customer engagement.
Overview
12
12
years of professional experience
Work History
Head of Demand Generation
Transit Technologies
Philadelphia, PA
01.2025 - Current
- Lead integrated demand generation strategy across seven brands, spanning paid media, email, content, webinars, events, social, ABM, and lifecycle campaigns.
- Partnered with sales, product marketing, communications, and executive leadership to align campaigns with business priorities and pipeline goals.
- Lead strategy for attracting, engaging, and converting prospective clients across a portfolio of transportation technology solutions.
- Use CRM insights, marketing automation, attribution, reporting, and continuous testing to improve campaign performance and marketing ROI.
- Assist with management of approximately $2M in marketing investment and technology resources across the portfolio.
- Led and mentored a demand generation professional, fostering a collaborative and experimentation-focused marketing culture.
- Contributed to growth of the Transit Technologies LinkedIn audience from under 2,000 to more than 36,000 followers.
Marketing Director
Ecolane
Wayne, PA
12.2022 - 01.2025
- Developed integrated demand generation and go-to-market strategies aligned with sales, product, and executive priorities.
- Led B2B marketing strategy for a transportation technology platform, encompassing demand generation, product marketing, brand positioning, and sales enablement.
- Managed an approximately $400K annual marketing budget across campaigns, events, agencies, and marketing programs.
- Defined product positioning, value propositions, and messaging to differentiate Ecolane in a competitive market.
- Built and executed buyer-focused campaigns across email, digital, webinars, social, trade shows, and client marketing.
- Established KPI and reporting frameworks, leading marketing operations improvements that supported scalable growth.
- Managed internal resources, contractors, agencies, and strategic partnerships for industry events, sponsorships, and sales enablement materials.
Marketing & Communications Manager
Federation Early Learning Services (FELS)
Philadelphia, PA
10.2020 - 12.2022
- Developed integrated marketing and communications plans that aligned with and advanced organizational goals and mission.
- Led marketing and communications strategy to enhance enrollment, increase fundraising, boost community engagement, and strengthen brand awareness.
- Partnered with executive leadership and Board on effective fundraising campaigns, optimizing direct mail and digital communications.
- Managed email strategy, audience segmentation, social media, website content, creative development, and brand messaging.
- Produced HTML email campaigns and used analytics and reporting to guide campaign optimization.
Marketing Project Manager
USI Affinity
02.2017 - 10.2020
- Coordinated end-to-end marketing projects across print, digital, email, social media, and web channels to enhance audience engagement.
- Managed integrated marketing initiatives supporting member-benefit insurance programs for clients and association partners.
- Developed event marketing strategies and promotional plans for two sales teams to drive attendance and generate leads.
- Oversaw compliance reviews, timelines, creative assets, stakeholder communication, and executive thought leadership content to ensure project alignment with business goals.
- Oversaw 14 social media accounts and six blogs while developing customer-facing content and campaigns.
Associate Consultant & Marketing Lead
Resiliam
02.2015 - 01.2017
- Facilitated information security consulting engagements while leading marketing and brand initiatives to enhance firm visibility.
- Led a corporate rebrand, including website redevelopment, new identity, marketing materials, and launch communications.
- Supported client security assessments and audits through documentation, research, presentations, proposals, and project coordination.
- Translated complex technical information into clear communications for executive and technical audiences.
Assistant Director of Admissions
Norwich University
Northfield, VT
06.2014 - 02.2015
- Managed high-volume recruitment territory and admissions pipeline, delivering engaging presentations and enhancing recruitment marketing through social media.
- Advised prospective students and families at recruitment events across Northeast, fostering strong relationships and enhancing university visibility.
- Developed outreach strategies to increase applicant diversity and representation.
- Coordinated admissions events to engage prospective students and families.
- Managed application processing to ensure timely evaluations and responses.
Education
Bachelor's Degree - Communication and Media Studies
Norwich University
Northfield, VTSkills
- Demand Generation
- Integrated Campaign Strategy
- Lifecycle Marketing
- Paid Media
- B2B strategy
- Content marketing
- Digital Engagement
- Market Positioning
- Analytics & Attribution
- Marketing Operations
- Budget Management
- Executive & Cross-Functional Leadership
Personal Information
Title: Marketing Strategy Leader | Brand, Growth & Integrated Marketing
Accomplishments
- 7-BRAND PORTFOLIO: Lead demand generation across a diverse transportation technology portfolio.
- $400K BUDGET: Managed approximately $400K in annual marketing budget at Ecolane.
- $2M MARKETING INVESTMENT: Assisted with management of approximately $2M in marketing investment at Transit Technologies.
- 2K 36K+ LINKEDIN GROWTH: Contributed to scaling the Transit Technologies LinkedIn audience from under 2,000 to 36,000+ followers.
Timeline
Head of Demand Generation
Transit Technologies
01.2025 - Current
Marketing Director
Ecolane
12.2022 - 01.2025
Marketing & Communications Manager
Federation Early Learning Services (FELS)
10.2020 - 12.2022
Marketing Project Manager
USI Affinity
02.2017 - 10.2020
Associate Consultant & Marketing Lead
Resiliam
02.2015 - 01.2017
Assistant Director of Admissions
Norwich University
06.2014 - 02.2015
Bachelor's Degree - Communication and Media Studies
Norwich University