Kirk Jorgensen

• Led a global team of 7 growth, demand generation and partner/channel marketing managers across NAMER, EMEA, and APAC
• Defined strategy for product led growth (PLG), account based marketing (ABM), and partner marketing campaign development and execution to hit aggressive pipeline and growth targets
• Increased volume of trial MQLs into sales organization QOQ for 12 consecutive quarters hitting 100%+ of subscription targets every QTR
• Developed strong relationships with regional sales teams and held seats on Fusion sales and marketing leadership teams
• Implemented lead generation and pipeline models to enable agile strategies and accurate forecasting
• Partnered with Data Science teams to develop scoring models for our freemium and trial audiences to improve conversion rates through PLG initiatives
• Successfully helped to grow Fusion from incubation into the flagship product for the Design and Manufacturing organization at Autodesk

• Developed demand generation and go-to-market strategies for a FinTech start-up to accelerate lead generation, target account engagement, and pipeline coverage within the direct-to-consumer (DTC) and Shopify ecosystem
• Increased net new leads by 300% YOY and demo requests by 75% YOY by leading coordinated content and partner marketing initiatives
• Managed a remote team of 5 BDRs out of the Chicago office achieving 110% quota coverage
• Developed foundational assets including ideal customer profiles (ICPs), personas, messaging pillars, and revenue models
• Part of company-wide layoffs due to COVID downturn

• Reported directly to CMO & CRO in this high visibility position
• Managed global B2B marketing and revenue operations teams across 26 global offices
• Recruited by Business Wire to develop and implement a go-to-market (GTM) plan for a beta SAAS platform
• Delivered 3x pipeline coverage and 107% of revenue targets every quarter for the news release segment of the business helping to drive revenue growth for the first time in over 5 years
• Led digital transformation of sales operations strategy to forecast new business, upsell, and renewal pipeline as well as enrichment and segmentation of over 500K customer and prospect accounts
• Collaborated with the executive team to develop a go-to-market strategy and market segmentation for an enterprise SAAS platform
• Managed a team of 6 direct reports and 25 individual contributors consisting of digital marketing, BDRs, and field marketing experts.

• Managed a global B2B marketing team of 10 across San Francisco, Dublin, and London offices encompassing field marketing & events, sales development representatives (SDRs), paid lead generation, and content marketing for Swrve’s Mobile Marketing SAAS platform
• Delivered 3x pipeline coverage and 105% revenue targets for four consecutive quarters
• Responsible for building models to identify demand generation targets as well as marketing budgets across APAC, EMEA, and NAMER
• Dual reporting to both CRO and CMO to develop a global go-to-market strategy.

• Managed a team of 7 B2B SAAS marketing leaders responsible for product marketing, content marketing, demand generation, and sales development representatives (SDRs)
• Built out ABM model and framework for target account selling of Fluxx’s grant management SAAS platform into large ($500M+) foundations and community organizations
• Trained and hired the SDR team to develop strategic account plans and messaging to drive 4x pipeline coverage for four consecutive quarters.

• Owned implementation of Account-Based Marketing (ABM) strategy across marketing, sales and product teams reporting to the Chief Revenue Officer (CRO)
• Developed testing framework and comprehensive enterprise attribution and analytics to shift from a lead generation strategy into an ABM model
• Managed a team of 5 campaigners and dotted line into global marketing teams in APAC and EMEAR of ten digital marketers
• Oversaw a global budget of $2 million across paid search and paid social.

• Launched a high-performing Agency Services team and developed relationships with leading agencies and top internet retailers
• Led and trained teams of 6 SEM managers to design high-quality, revenue-generating campaigns
• Managed monthly budgets exceeding $10 million
• Grew agency channel revenue by 200% and fostered relationships with major search agencies
• Reduced testing and burn-in costs by 50% and increased customer ROI by 100%+ for key accounts
• Managed accounts with top 10 internet retailers and agencies worth $2M+ monthly including Walmart, Macy’s, Toys R Us, Staples, Vistaprint, and Gap.

• Founded the leading boutique digital marketing agency in Mexico
• Developed successful SEO/SEM and social media marketing strategies across diverse industries
• Led a successful go-to-market strategy growing the client list to over 100 accounts
• Successfully exited through an acquisition by the leading web hosting company in Mexico
• Rated as the Best in Search 2012 by Top SEOs for Link Building and Pay-per-Click Management

Wrote feasibility studies for EU and USAID to obtain $200K in funding for 20 large-scale cooperative commercial greenhouse projects