Sam McCoy
Atlanta,GA
Summary
Strategic growth executive with 15+ years driving pipeline, revenue, and market expansion across enterprise B2B technology organizations. Proven success leading integrated demand generation, ABM, field marketing, and performance marketing strategies aligned to sales revenue targets across the Americas. Experienced in scaling marketing functions, optimizing multi-million-dollar budgets, and delivering measurable commercial impact.
Overview
15
15
years of professional experience
Work History
Director, Global Demand Generation
Red Hat (IBM)
08.2015 - Current
- Own global demand generation strategy supporting a $2B+ marketing-sourced pipeline target, consistently delivering 110%+ YoY performance.
- Lead a team of 10 senior marketers executing integrated multi-channel campaigns across digital, field, ABM, and partner ecosystems.
- Partner with Americas sales leadership to align pipeline creation goals with regional revenue targets.
- Develop and execute enterprise ABM strategies to drive share-of-wallet growth and expansion revenue.
- Oversee multi-million-dollar marketing investment portfolio, optimizing spend allocation to maximize ROI.
- Implemented advanced attribution and performance measurement frameworks to improve forecasting accuracy.
- Led martech transformation initiatives to enhance automation, lead scoring, and campaign orchestration.
Manager, Marketing
Sailthru (Marigold)
01.2014 - 01.2015
- Led integrated demand generation campaigns supporting enterprise acquisition and expansion.
- Partnered with sales to develop verticalized GTM strategies across retail and media sectors.
- Managed end-to-end execution of pipeline-driving digital, event, and outbound programs.
- Improved lead-to-opportunity conversion through enhanced sales enablement alignment.
Hire# 25 - Multiple Marketing Roles
MongoDB
01.2011 - 01.2014
- Helped scale marketing organization during high-growth startup to public company transition.
- Built regional field marketing programs driving enterprise pipeline acceleration.
- Reported marketing-sourced revenue and ROI metrics to executive leadership and investors.
- Implemented data-driven campaign optimization to improve acquisition efficiency.
Education
Bachelor of Arts - Marketing
Georgia Southern University
Skills
- Revenue & Pipeline Ownership
- Integrated Demand Generation Strategy
- Account-Based Marketing (ABM)
- Global Go-to-Market Leadership
- Sales & Marketing Alignment
- Performance Marketing & Attribution
- Marketing-Sourced Revenue Growth
- Global & Regional Campaign Execution
- Budget Optimization & ROI Modeling
- Marketing Technology & Automation
- Executive Stakeholder Communication
- Cross-Functional GTM Leadership
Timeline
Director, Global Demand Generation
Red Hat (IBM)
08.2015 - Current
Manager, Marketing
Sailthru (Marigold)
01.2014 - 01.2015
Hire# 25 - Multiple Marketing Roles
MongoDB
01.2011 - 01.2014
Bachelor of Arts - Marketing
Georgia Southern University