Aries Lawas
Citrus Heights,CA
Summary
Retail management professional with solid track record in optimizing store operations and delivering high-quality customer service. Proven ability to lead teams and adapt to changing business needs. Focused on driving sales and maintaining collaborative work environment.
Overview
11
11
years of professional experience
Work History
ASSOCIATE MANAGER
Tumi
Roseville, CA
11.2025 - Current
- Championed employee engagement initiatives, boosting morale and promoting a positive workplace culture.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Generated repeat business through exceptional customer service.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
ASSISTANT STORE MANAGER
Tilly's
Fresno, CA
09.2023 - 08.2025
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Interviewed, hired, and trained staff associates and equipped to comply with company policies and procedures.
- Rotated merchandise and displays to feature new products and promotions.
- Assisted in recruiting, hiring and training of team members.
- Trained and guided team members to maintain high productivity and performance metrics.
- Developed a loyal customer base through personalized interactions, increasing repeat business in-store visits.
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Led daily store operations, ensuring compliance with company standards and policies.
- Trained and mentored team members to enhance customer service and operational efficiency.
- Fostered a positive work culture by promoting teamwork and recognizing individual achievements among staff members regularly.
- Mentored new employees on company policies, procedures, and best practices to ensure their success within the organization.
- Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
- Walked through store areas to identify and proactively resolve issues negatively impacting operations.
- Resolved customer inquiries and complaints efficiently, improving overall satisfaction ratings.
- Collaborated with upper management on strategic planning initiatives to optimize store performance.
- Trained and developed staff, fostering a collaborative team environment.
CO-MANAGER
Garage Clothing Store
Fresno, CA
01.2023 - 08.2023
- Managed inventory control, ensuring optimal stock levels while minimizing shrinkage and wastage.
- Maximized performance by monitoring daily activities and mentoring team members.
- Cross-trained existing employees to maximize team agility and performance.
- Maintained team efficiency by strategically delegating daily activities, monitoring output and rewarding positive contributions.
- Partnered with other Co-Managers to share best practices, learn from collective experiences, and improve overall store performance.
- Maintained professional, organized, and safe environment for employees and patrons.
- Accomplished multiple tasks within established timeframes.
- Implemented loss prevention measures, reducing instances of theft and improving store security.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
CUSTOMER EXPERIENCE COLLEAGUE
Macy's
Fresno, CA
06.2022 - 01.2023
- Servicing and connecting with customers on the sales floor
- Service returning customers and building clientele on MyClient
- Drive sales to increase KPIs
- Assist team with opening procedures
- Utilized CRM tools effectively to track customer interactions, enabling quick access to relevant information when needed.
ASSISTANT STORE MANAGER
Tilly's
Fresno, CA
01.2018 - 06.2022
- Standard operating procedures for all store aspects
- Training, development and business planning
- Creating associate schedules and overseeing payroll
- Interim Store Manager overseeing 2M door
SALES ASSOCIATE
Rue21
Grand Forks, ND
01.2015 - 05.2016
- Execution of various customer service duties
- Assist management team with opening and closing procedures
- Drive for increases in all KPIs
Education
Associate of Arts - Merchandising And Marketing
Fashion Institute of Design & Merchandising
San Francisco, CA11-2012
High School Diploma -
Tracy High
Tracy, CA05-2009
Skills
- Problem-solving
- Customer service
- Customer experience
- Customer service and engagement
- Time management
- Team building and leadership
- Inventory control
- POS systems
- Hiring and training
- Goals and performance
- Loss prevention
- Relationship building and management
Timeline
ASSOCIATE MANAGER
Tumi
11.2025 - Current
ASSISTANT STORE MANAGER
Tilly's
09.2023 - 08.2025
CO-MANAGER
Garage Clothing Store
01.2023 - 08.2023
CUSTOMER EXPERIENCE COLLEAGUE
Macy's
06.2022 - 01.2023
ASSISTANT STORE MANAGER
Tilly's
01.2018 - 06.2022
SALES ASSOCIATE
Rue21
01.2015 - 05.2016
Associate of Arts - Merchandising And Marketing
Fashion Institute of Design & Merchandising
High School Diploma -
Tracy High