Arifa Kokab

At The Neurobusiness Corporation, I lead the integration of neuroscience, biometric analytics, and AI to revolutionize how businesses understand and engage with their audiences. As Founder, Chief Neuromarketing Scientist, and Neuroscientific Researcher, my work bridges cognitive science, AI, and business strategy to drive data-backed decision-making.

To make advanced neuromarketing research more accessible, I developed our proprietary AI-powered neuromarketing software, reducing costs while maintaining scientific precision. This enables businesses across industries to leverage biometric and neuroscientific insights without traditional barriers.

What We Do:

1. Neuromarketing Research – Using EEG, eye-tracking, GSR, and biometrics to decode consumer behavior.

2. Biometric & Neuroscientific Analytics – Optimizing branding, UX, product design, and business strategy with neuroscience.

3. AI-Powered Consumer Insights – Leveraging machine learning and neural data to analyze unconscious decision-making.

4. Cross-Industry Applications – Expanding neuromarketing beyond advertising into finance, healthcare, retail, and enterprise strategy.

My Role:

- Advanced Neuromarketing Research – Conducting biometric and cognitive studies to understand emotional responses.

- Neuroscience & AI Integration – Developing AI-driven models that enhance consumer engagement and UX.

- Behavioral Analytics & Decision Science – Using neuroscience to refine messaging, pricing, and branding strategies.

- Scientific Innovation & Thought Leadership – Advancing neuroscientific applications through research and consulting.

- Business Impact & Strategy – Applying biometric analytics to drive smarter, data-backed business decisions.

At The Neurobusiness Corporation, we go beyond traditional analytics—we decode the human mind to create science-driven strategies that shape the future of business.