Arjan de Roy

• Leading the Global Business Unit for the Endodontic, Restorative and Preventive Business Units
• 1,5Bn+ P&L
• Product management, portfolio harmonization
• Spearheading international expansion strategies and achieving remarkable market penetration
• Transforming organizational culture and increasing employee engagement
• Leading multiple R&D teams including equipment and consumables
• Pioneering innovation initiatives and successfully developing patented technologies.

Measurable Results
• Overachievement of top line target in 2023 by delivering double the growth as budgeted.
• Reduction of cost by 10%
• Development and implementation of region-specific product strategies for APAC and MEA
• Outperforming innovation targets in two categories for 2023 and 2024

• Global Lead of transformation in the dental lab industry, driving digital innovation and strategy
• Development of digitization strategy for dental labs – SaaS, Equipment, consumables
• Sales training and team development in EMEA and US
• Orchestrating global alignment to ensure commercial excellence across markets
• Catalyzing partnerships that redefine the lab-dentist dynamic.

• CEO Commercial Organization Dentsply Sirona in Germany, Austria and Switzerland
• 500Mn+ P&L
• Drive growth in the DACH region, aligning strategic decision-making with financial acumen
• Sales and Marketing leadership – implemented CRM and Event management software
• Change management, integrated seven organizations into one effective organizational design for operational excellence
• Fostered entrepreneurial culture and developed the management team members.

Measurable Results
• Accelerated CAGR from 0 to 4%
• Reduced cost by 15%.
• Promoted internal candidates into management roles for the new organization.
• Rewarded for delivering forecast and budget accuracy 9 out of 11 quarters.

• CEO VDW GmbH, including production, finance, HR, sales and marketing
• 100mn+ P&L
• Global sales and marketing responsibility including NAM, APAC, EMEA and LATAM
• Ignited a winning culture and steered a remarkable turnaround story into growth and increased profitability
• Engineered a strategic shift into sales expansion
• Championed a culture where bold ideas translated into tangible products and solutions.

Measurable Results
• 10% Revenue growth.
• 40 BPS Operating income improvement.
• Implementation of global standards for pricing.

• Sales management for the Orthodontics products in Germany, Austria and Switzerland
• Lead a dynamic sales and marketing team to consistently deliver stellar quarterly results
• Engineered a dynamic process converting leads into impactful conversions
• Organized engaging customer events that advanced orthodontic knowledge and practices
• Developed internal tele sales team to increase effectiveness.

Measurable Results
• 8% Revenue Growth
• Structured sales and marketing team
• Key account management with our Key Opinion Leaders
• Increase of doctors attending CE events by 15%

• Starting a company from scratch and transforming ideas into products and services.
• Implementation of Leadership-, management development- and coaching programs.
• Launching Personal Talent Explorer® into a highly competitive market.