Summary
Work History
Education
Skills
Timeline
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Arlin Espinal

New York,NY

Summary

Hardworking and passionate job seeker with strong organizational skills. Ready to help team achieve company goals. Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.

Work History

Marketing Manager

Cones Inc
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Performed continuous evaluations of training documentation and administration in order to enhance skills and improve effectiveness.
  • Align workflow processes. Drove departmental performance and achievement of service levels through focused team operational reviews by structured coaching and managing to enterprise targets.
  • Alternated training methods to diversify instruction and strengthen learning opportunities.

Marketing Coordinator

Upside
  • Planned and executed internal and external marketing events.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
  • Organized logistics for marketing and proposal strategy meetings.
  • Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Mentored new team members on POS system operation. Customer service strategies and sales goals by working closely with the staff to solve problems and handle customer concerns.
  • Held meetings with employees to evaluate performance and make plans for improvement.
  • Cultivated productive and a safe atmosphere while supervising employees on working performance with certain type of equipment.
  • Maximized productivity by keeping detailed records of daily progress and identifying and rectifying areas for improvement.

Internship Finance Department

Urban Resource Institute (URI)
  • Verified financial journals for clarity and completion under supervisor direction.
  • Assisted with account reviews and preparation for account reviews.
  • Analyzed financial data and presented meaningful insights to senior management.
  • Used of Adobe and Excel to make a fillable PDF invoice.
  • Maintained accurate, up-to-date financial spreadsheets and databases fore reliable reference.
  • Tracked financial transactions to update balance sheets with accurate, current information.

Education

Digital Marketing - Marketing Research

Google Professional Certificate
NY, NY

Applied Science - Art

Parsons The New School For Design
New York, NY

Fashion Business - Arts And Entertainment Management

La Salle University
Vancouver, CA

Ladino * Spanish * Portuguese * French * Italian

Language

Skills

  • Grow the Well-Being & team Performance by providing leadership and training preparation
  • Process Redesign
  • Documentation and control
  • Team Leadership
  • Stratego Planning
  • Technical Support
  • Sorting Policy and Procedure Modification
  • Training and Development Team work
  • Project Management
  • Performance improvement
  • Menu Planning
  • Safety Assurance
  • Product Costing
  • Campaign Management
  • Customer Relationship Management
  • Product Development
  • Staff Management
  • Market Analysis
  • Brand Development
  • Media Negotiations
  • Tradeshow Events
  • Microsoft Office
  • Business Development
  • Knowledge on how to performance Billing Invoice Management Software

Timeline

Marketing Manager

Cones Inc

Marketing Coordinator

Upside

Internship Finance Department

Urban Resource Institute (URI)

Digital Marketing - Marketing Research

Google Professional Certificate

Applied Science - Art

Parsons The New School For Design

Fashion Business - Arts And Entertainment Management

La Salle University

Ladino * Spanish * Portuguese * French * Italian

Language

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Arlin Espinal