Armen Bashian

Responsible for 18 Financial Centers, including direct reports of Financial Center Managers as well as indirect leadership of all partners such as Financial Advisors, Mortgage Loan Officers and Small Business Bankers

• Drove corporate revenue by creating strategies that aligned with company's mission of responsible growth.
• Developed, coached and provided feedback to top-performing teams using strong leadership and analytical thinking skills.
• Awarded 2020 Valiant Award for exceptional leadership during pandemic, was able to successfully navigate through rapidly changing challenges and ensure our clients were taken care of.
• Through daily problem solving, kept 75% of Financial Centers open and 100% of ATMs accessible for our clients while balancing constant exposure scenarios and challenges.

• Researched and analyzed industry trends to inform search marketing strategies.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Responsible for driving digital adoption strategy and management of those project teams.
• Lead 3 projects with goal of increasing digital sales, increasing digital adoption, and increasing security
• Influenced total digital sales increasing 42% YoY, Zelle transactions up by 71% and "Erica" virtual assistant usage by 68% to over 200m requests

• Rendered on-demand support to senior leadership, connecting executives with appropriate personnel to address concerns.
• Designed onboarding process for new/existing sales force, reducing variability from 20% participation to 80% participation in specific KPIs
• Liaised with HR/Internal Investigations to resolve employee conflicts and concerns in need of escalation.
• Mitigated risk through on site inspections, observation of emerging risk as well as de-escalating and resolving complex client concerns.
• Acted as chief of staff to region executive, anticipating needs and making decisions on her behalf to protect calendar.
• Acted as crisis management leader through CA wildfires making decisions to protect our associates, clients and bank.
• Influenced through implementing specific processes increase from 30% of new deposits goal achieved in 2017 to 104% in 2018, leading West Division.

• Supervised up to 64 locations with staff of over 700 to manage and lead high-quality standards of operations, client experience and responsible revenue growth.
• Located, developed, and promoted talented employees to cultivate collaborative and hardworking leadership team, including promotion of 6 district (market) managers.
• Exceeded sales targets with well-developed sales strategy and empowering team coaching.
• Was awarded #1 market in Greater Los Angeles for 2014, and awarded Pinnacle Award for top 5% performance in company

• Assessed employee performance and developed improvement plans.
• Maintained confidentiality of bank records and client information to prevent mishandling of data and potential breaches.
• Identified partnership opportunities and established favorable business connections.
• Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
• Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.