Arnon Friedmann PhD
Carlsbad,CA
Summary
Senior engineering manager with significant experience in team building, embedded systems, signal processing, heterogeneous computing, program management and technical marketing. I am seeking a position where I can use my diverse background to help develop new technologies and bring them to market quickly.
Overview
27
27
years of professional experience
Work History
Director of Software Engineering
Brain Corp
San Diego , CA
2021.07 - Current
- Orchestrating end-to-end, robot-to-cloud image processing system for retail shelf analytics
- Engineering system enhancements that streamline data processing, improve accuracy and identify inventory needs to optimize sales.
- Managed firmware and platform software teams for automated mobile robotics.
- Designed new motion planning and safety algorithms to take advantage of higher performance microcontrollers
Systems and Applications SW Mgr
Texas Instruments Inc.
Dallas , TX
2021.01 - 2021.07
- Worked closely with large, multinational companies to increase their early adoption of new TI embedded devices by providing dedicated support for customer board and software bring up
- Developed optimized trigonometric libraries for Arm-Cortex R5F core, increasing performance by 2x
- Responsible for assessing silicon and software requirements in target markets and using these requirements as the basis for developing new embedded processors
- Built demo systems to showcase processor performance and validate software architecture for multi-axis motor drives
Systems Engineering Manager
Texas Instruments Inc.
Dallas , TX
2019.05 - 2020.12
- Managed development of ARM-based processors for industrial and automotive applications. Delivered working SW demos running within 10 days of silicon with demonstrable key performance metrics
- Defined complete system-on-chip software development plan and coordinated software development activities across multiple teams and time zones using Atlassian tools (Jira and Confluence). Program required resolving conflicts and aligning deliveribles and milestones with numerous dependencies over a nine month period
Program Management Director
Texas Instruments
Dallas , TX
2018.03 - 2019.04
- Led program management team responsible for bringing radar mixed signal devices to market. Coordinated all phases of silicon development from design to verification
- Identified bottlenecks and implemented structural changes in test and validation departments to increase throughput > 50%, reducing time to market by three months per device
Marketing Director - Temperature/Humidity Sensors
Texas Instruments
Dallas , TX
2016.09 - 2018.02
- Drove business strategy to achieve >20% y/y growth with record profit margins
- Developed new temperature sensor for medical market, managing relationship with lead customer and implementing new test procedures to achieve required accuracy
- Applied analytics using python/pandas to identify and recommend pricing updates for poorly performing products. Analysis resulted in an additional $10M revenue in the first year
Marketing Director - Catalog Processors
Texas Instruments
Dallas , TX
2010.07 - 2016.08
- Launched TI DSPs into the high performance computing market, worked with Hewlett Packard to develop DSP-based, accelerator card for their Moonshot server product line
- Integrated numerous product lines across the processor business, increasing revenue base from ~$100M/yr to over $500M/yr, while maintaining double digit revenue growth throughout
- Revamped audio business to prevent loss of $50M+ in revenue by developing outsourcing strategy and working closely with major customers
SW Engineering Mgr / Systems Engineer
Quantum Disk Drives/Aware Inc/Texas Instruments
Various , CA/MA/TX
1997.08 - 2008.07
- Led team optimizing DSP SW algorithms for WCDMA and OFDM wireless basestations
- Designed and created SHDSL modem, developed and implemented all software components including physical layer on TI DSP
- Developed Turbo Code decoding engine for WCDMA and LTE
- Developed bit processing accelerator engine for LTE
- Designed Matlab algorithms for ADSL OFDM systems
Education
Ph.D. - Electrical Engineering And Computer Science
University of California San Diego
La Jolla, CA1997
Bachelor of Science - Engineering Physics
University of California San Diego
La Jolla, CA1990
Skills
Embedded Software Development for ARM and DSP
Algorithm Optimization (DSP and Microcontroller)
Heterogenous Computing
Systems Engineering
Team Building
Program Management
Data Science (Python)
IoT and Edge Computing
Accomplishments
- Spearheaded firmware architecture overhaul and platform revitalization for next-gen AMR: Implemented new firmware architectures for new amr system, integrating improved dead reckoning and enhanced safety protocols. Rebuilt platform software team to deliver secure boot, full disk encryption, build tools, and performance measurement tools.
- Led systems team developing ARM-based, embedded processors: Designed new line of embedded processors which enhanced performance while reducing power consumption, focused on motor control. These processors were incorporated into numerous projects at leading OEMs.
- Developed optimized DSP implementations of WCDMA and OFDM physical layer: Led DSP software team for development of optimized algorithms on TI DSPs. Software was used worldwide in 3G and 4G basestations.
Affiliations
AAU Basketball Coach
Director of Allen Youth Sports Basketball Program
Python Data Analysis
Timeline
Director of Software Engineering
Brain Corp
2021.07 - Current
Systems and Applications SW Mgr
Texas Instruments Inc.
2021.01 - 2021.07
Systems Engineering Manager
Texas Instruments Inc.
2019.05 - 2020.12
Program Management Director
Texas Instruments
2018.03 - 2019.04
Marketing Director - Temperature/Humidity Sensors
Texas Instruments
2016.09 - 2018.02
Marketing Director - Catalog Processors
Texas Instruments
2010.07 - 2016.08
SW Engineering Mgr / Systems Engineer
Quantum Disk Drives/Aware Inc/Texas Instruments
1997.08 - 2008.07
Ph.D. - Electrical Engineering And Computer Science
University of California San Diego
Bachelor of Science - Engineering Physics
University of California San Diego
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