Aron Moore

• Owned and led the EPL's broadcast partnership with NBC

• Managed team responsible for servicing across all Americas broadcast partners (ESPN, Fox, WBD, FuboTV)

• EPL lead for bi-annual PL Mornings Live fan fest events

• Drove collaboration with wider NBCU properties (Bravo, Universal Parks, Big 10 CFB, talent) to deliver against their key business objectives, and reach new audiences

• Oversaw tune-in project that deliver the league's highest single match viewership in the US (City v Arsenal, April 2026).

• Consulted major brands and properties on partnership management, sales best practices, asset ideation, storytelling, valuation, measurement, and go-to-market strategy (American Express, EA Sports, Minnesota United, Minnesota Timberwolves, Golden State Valkyries)
• Led international strategy for the LA Rams IHMA program in Mexico and Australia
• Directed FTX’s $300m esports partnerships, and supported across the brand’s relationships with Mercedes F1, MLB, Miami Heat, Golden State Warriors

• Directed sponsorship strategy, activation, new business, marketing, and operations for New York Tech Esports
• Creation of research partnerships and thought-leadership materials to optimize athlete performance and wellness

• Marketing and commercial consultancy for suite of NBA teams, giving best practice business counsel to Team Presidents and C-Suite Executives
• Collaborated with teams to grow commercial revenue, brand and fanbase, activate in local markets, maximize use of new digital and broadcast platforms, and deploy effective staffing and organizational structures
• Promoted best practices through thought-leadership materials, toolkits, and presenting at NBA team workshops
• Grew average team sponsorship revenue by 40%
• Grew year-on-year viewership by 200% on Twitch and 700% across all broadcasters

• Promoted to co-lead partnership marketing for Manchester City Americas and NYCFC
• Directed complex, top tier partnerships across the Americas, including Etihad Airways, EA Sports, Heineken, and DraftKings)
• Generated 7-figure revenue from up-sales and renewals
• Led partnership innovation group, driving sponsorship revenues of over $10m from new platforms and assets
• Oversaw all sponsorship, broadcast and fanbase analytics, liaising with the likes of Nielsen

• Led soccer consultancy for Sky Sports’ digital and broadcast partnership with the English Premier League
• Directed sponsorship strategy and activation for major brands across the EPL and La Liga
• New business and development of company brand strategy

• Directed strategy and delivery of award-winning campaigns for Barclays (EPL) and E.On (FA Cup and EFL)
• Sourced and negotiated sponsorship deals in the UK and US, including 2010 Barclays New York Challenge
• Offered strategic guidance for Barclays’ US sponsorship activity

• Marketing lead for Season Ticketing and Membership, Spurs TV Online, and Spurs in the Community
• Launched new membership program, driving revenue via 50,000 strong, paid-for season ticket waiting list
• Launched Spurs TV Online, increasing subscriptions by 250% within the first 3 months