Arsen Parunakyan
Greater Los Angeles Area • Open To Washington, DC Opportunities,CA
Summary
Strategic Marketing Manager and MPA graduate with over 10 years of experience in client relationship management and market analysis. Leverage data insights and stakeholder engagement to enhance brand visibility and drive organizational growth. Apply public-sector frameworks and program evaluation methods to strengthen initiatives and improve service impact. Optimize marketing operations to elevate client satisfaction and achieve measurable outcomes across private and public sectors.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Marketing Manager
Sky Restoration Service
Tarzana, California
04.2020 - 05.2024
- Developed comprehensive marketing strategies that increased brand visibility and engagement.
- Collaborated with sales teams to align marketing efforts with specific business objectives.
- Oversaw content creation for promotional materials, maintaining brand consistency across all platforms.
- Conducted market research to identify trends and inform strategic decisions.
- Coordinated events and trade shows, enhancing the company's presence in the industry.
- Analyzed campaign performance data to optimize future marketing initiatives.
- Maintained relationships with key customers through regular communication.
Account Executive
Select Funding
Westlake Village, California
03.2017 - 02.2018
- Managed client accounts, enhancing satisfaction and retention through proactive engagement.
- Negotiated contracts with clients, securing profitable outcomes aligned with company goals.
- Developed tailored financial solutions for diverse client needs.
- Collaborated with the underwriting team to evaluate loan applications.
- Conducted market research to identify potential business opportunities.
- Facilitated communication between clients and internal teams for smooth operations.
- Prepared and presented financial proposals to prospective clients.
- Managed accounts by providing ongoing technical support after the sale was completed.
- Cultivated relationships with key decision makers via regular visits and follow-up calls, strengthening client loyalty.
Client Relationship Manager
Applied Perceptions LLC
Simi Valley, California
03.2011 - 03.2017
- Maintained long-term, profitable relationships with clients through problem-solving, issue resolution, and recommendation of new products and services.
- Established new and maintained existing client relationships by cultivating open and positive dialogue, delivering high-quality service, and following up after sales close.
- Met with clients to ascertain needs and develop plans that address current and long-term goals.
- Analyzed client feedback to pinpoint service improvement opportunities.
- Identified new business opportunities through in-depth research of client needs.
- Implemented new processes to enhance efficiency in client account management.
- Coordinated project timelines and deliverables with internal teams and clients.
- Participated in training sessions with staff members on topics related to client relationship management.
- Assisted in developing marketing strategies to enhance customer loyalty.
Education
Master of Public Administration (MPA) -
National University
San Diego, CA05-2026
BA, Integrated Marketing Communications National University (School of Business) -
National University
San Diego11-2020
Skills
- Brand building strategies
- Customer acquisition
- Content strategy
- Campaign performance tracking
- Market analysis
- Competitor analysis
- Strategic planning
- Budgeting and allocation
- Budget forecasting
- Vendor relations
- Stakeholder engagement
- Client relationship management
- Effective communication
Languages
Armenian
Full Professional
Russian
Limited
Certification
- Digital Marketing Certificate
Timeline
Marketing Manager
Sky Restoration Service
04.2020 - 05.2024
Account Executive
Select Funding
03.2017 - 02.2018
Client Relationship Manager
Applied Perceptions LLC
03.2011 - 03.2017
Master of Public Administration (MPA) -
National University
BA, Integrated Marketing Communications National University (School of Business) -
National University