Artemys Coleman - Senior Director of Sales & Marketing

Summary

Dynamic Senior Director of Sales & Marketing at Spirit Airlines Inc., driving revenue growth through innovative strategies and exceptional client relationship management. Proven expertise in contract negotiation and team leadership, enhancing brand visibility and customer engagement. Successfully implemented multi-year marketing strategies, resulting in significant market expansion and increased passenger acquisition.

Overview

21

years of professional experience

Work History

Senior Director of Sales & Marketing

Spirit Airlines Inc.

Dulles, VA

01.2015 - 05.2026

Lead strategic sales and marketing initiatives focused on revenue growth, customer acquisition, and brand expansion within highly competitive airline markets.
Develop and implement regional marketing campaigns and partnership strategies that drive increased passenger engagement and market visibility.
Lead transformation of travel and mobilization into a centralized shared-services function or center of excellence.
Oversee domestic and international air, lodging, ground transportation, and deployment-related travel services.
Manage annual travel budgets, driving cost optimization while maintaining service quality and compliance.
Manage corporate partnerships, travel agency relationships, tourism collaborations, and high-value business accounts.
Negotiate contracts and manage vendor performance against service-level agreements.
Analyze sales performance data, customer trends, and competitor activity to identify opportunities for market expansion and profitability improvement.
Collaborate cross-functionally with operations, customer experience, and executive leadership teams to enhance brand positioning and customer satisfaction.
Direct sales planning initiatives, promotional strategies, and customer retention programs to support long-term business growth.
Mentor and lead sales and marketing professionals while fostering a high-performance and customer-focused culture.
Oversee website vendors, developers, and technical partners; manage all site maintenance, updates, and performance tracking.
Monitor web analytics and use data to continuously improve traffic, engagement, and conversion toward Foundation goals.
Oversaw budget allocation and resource management for marketing initiatives.
Mentored junior team members, enhancing their skills in digital marketing tools and techniques.
Expanded market reach by developing partnerships with complementary brands.
Mentored junior staff members, fostering a culture of continuous learning and professional development.
Developed creative content for digital platforms, driving traffic and generating leads.
Negotiated partnerships with external vendors, securing valuable services at competitive rates.
Utilized market research insights to refine target audience segmentation and enhance messaging efficacy.
Enhanced online presence through search engine optimization techniques, improving organic search rankings.
Develop and execute the multi-year membership marketing strategy, including segmentation, acquisition campaigns, renewal lift, win-back, and full-lifecycle communications across the political consulting industry's distinct constituencies (general consultants, media, polling, digital, fundraising, public affairs, vendors, students, and academics).
Build and maintain strong relationships with prospective residents, families, referral sources, and community partners through networking, outreach, and personalized communication.
Conduct regular market analysis and competitor research to identify opportunities for differentiation and growth.
Collaborate with the executive team to develop pricing strategies, promotional campaigns, and other initiatives to drive sales and enhance the community's reputation.
Oversee the development of marketing materials, including brochures, advertisements, website content, and social media campaigns, ensuring consistency in messaging and branding.

Compliance Manager

Kettler Management

Fairfax, VA

07.2005 - 01.2015

Develop, implement, and monitor company compliance programs and policies
Ensure adherence to federal, state, and local laws and regulations
Assisted in performing internal audits, risk assessments, and compliance investigations. Supported teams in identifying risks and ensuring compliance through thorough assessments. Participated in internal reviews and evaluations of compliance protocols.
Monitor operational procedures to identify compliance risks or violations
Prepare reports for senior leadership and regulatory agencies
Maintain accurate compliance documentation and records
Train employees on company policies, ethics, and regulatory requirements
Investigate complaints, incidents, and potential misconduct

Education

Bachelor of Science - Business Administration And Management

Penn Foster Career School

Scranton, PA

05.2022

Skills

Revenue Growth Strategies
Client Relationship Management
Contract Negotiation
Account Management
Sales Leadership
Team Management
Staff Training & Development

Performance Coaching
Strategic Planning
Operations Management
Social Media Marketing
Digital Marketing
Event Marketing
Campaign Management

Timeline