Arthur St.Cyr

• Managed the planning, execution and business feasibility of all North American Honda and Acura vehicles including life-cycle management.
• Responsible for developing platform strategies for efficient transition to battery electric vehicles (BEV) which included market intelligence and overall determination of feature value.
• Overall responsibility for North American auto business including investment allocation of over $2 billion as well as overall profitability of each Honda and Acura vehicle sold in North America.
• Identified issues with production, workforce and material sourcing and implemented successful solutions.
• Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
• Resolved issues and recommended actions based on production and compliance reports.
• Increased workflow by analyzing data and maximizing opportunities for improved productivity across several areas.

• Lead Future Strategy, C.A.S.E. (Connected, Automated, Shared, Electric) and Energy Business divisions.
• Responsible for developing future automobile strategy for transition to BEV, including platform and battery requirements for future electric vehicles.
• Overall responsibility for developing features and strategies to compete in future connected vehicle space including vehicle-to-grid, over-the-air updates and charging strategies.
• Developed the plan to reduce overall line-up development costs by 41% through platform and feature efficiency and commonization versus the current generation.
• Developed new revenue streams including virtual power purchase agreements (VPPA) and connected services which created additional marginal revenues of over $5 million.

• Responsible divisions include: Product Planning, Complete Vehicle Logistics, Energy Business Development Operations (EBDO), and Public Relations.
• Adjusted trim and model mix to raise average transaction price of new Honda vehicles by 33% in Acura by 41% since 2018.
• Reduced Vehicle incentive spend by 59% (2018 vs. 2021) through strong product appeal and reduced vehicle availability.
• Led Acura product revival to increase styling appeal purchase from the #7 reason (2017)to #2 purchase reason (2021).
• Redirected Honda truck line-up to increase “rugged” appeal top 3 box by 51%.
• Directed all stages of the vehicle development process including market research, vehicle and platform target creation as well as over vehicle development from concept creation to mass production.
• Oversaw the entire vehicle delivery process from dealer order, constraint management, production control and vehicle shipping from factory to dealer.
• Controlled shipping cost increases to save over $80 million annually versus typical market increases over 5 years.
• Oversaw the strategies and messages for vehicle launches as well as proactive media engagement to maximize positive sentiment.

• Responsible for the strategic vision of the Company which included over 250 associates and a $100+ million annual budget.
• Planned and directed strategies to ensure successful racing operations to enhance the image of Honda in North America.
• Improved the Company's performance in INDYCAR from 2 wins in 2014 to becoming a 3-time manufacturer champion (2018, 2019, 2020)
• Achieved Driver and Manufacturer championships in IMSA Sportscar (2016, 2019, 2020).
• Coordinate activities in conjunction with American Honda North American automobile operations to ensure maximum marketing benefit of racing operations.
• Work directly with racing sanctioning bodies in drafting and implementing of rules packages to align with Honda racing philosophies.
• Oversaw hiring, adding valuable, talented professionals to strengthen management team.
• Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.

• Responsible for Product Planning and Logistics divisions.
• Oversaw 34% increase in vehicle sales (2011-2014).
• Developed long-term logistics strategies to mitigate predicted price increases from shipping suppliers.
• Resolved issues and recommended actions based on production and compliance reports.
• Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
• Led operational team in development, rollout and management of new product lines.
• Used market insights to capitalize on key business opportunities for new advantageous partnerships.
• Monitored industry trends, keeping current on latest changes and competition in industry.

Full project responsibility, from identifying target customer, customer research, vehicle planning, specification development, vehicle cost and profitability to the development, engineering and quality assurance of the vehicle.

• Jan 2011 – March 2012 Chief Engineer / Large Project Leader of 2016 Honda Pilot.
• July 2007 – April 2011 Chief Engineer / Large Project Leader of 2011 Honda Odyssey.
• June 2000 – April 2007 Chief Engineer / Large Project Leader of 2003 Honda Element.
• June 1996 – June 2000 Principal Engineer / Assistant Large Project Leader 2001 Acura MDX.
• Nov 1988 - March 1996 R&D Engineer