Summary
Overview
Work History
Education
Skills
Languages
Timeline
OperationsManager
Arturo Ceballos

Arturo Ceballos

Fresno,CA

Summary

Demonstrated adeptness in propelling digital marketing strategies to elevate brand visibility and drive substantial revenue growth within the ever-evolving online landscape. Proven track record of strategic leadership and expertise in online marketing, effectively managing high-performing, diverse teams and orchestrating successful campaigns across various marketing channels and platforms.

Overview

9
9
years of professional experience

Work History

Founder

Tourig Properties LLC
12.2022 - Current
  • Founded and established Tourig Properties LLC, specializing in managing and optimizing Airbnb listings for enhanced visibility and booking rates.
  • Orchestrated SEO optimizations and curated compelling listings, ensuring top-ranking positions and attracting high volume of bookings.
  • Facilitated seamless communication and excellent guest experiences by providing timely and informative responses to inquiries and efficiently managing check-in and check-out processes.
  • Oversaw all facets of property management, from housekeeping and maintenance coordination to implementing automated systems for streamlined operations.
  • Conducted financial analyses, revenue monitoring, and expense management to drive sound business decisions and sustainable growth.

Director of Online Marketing

Bitwise Industries
06.2020 - 05.2023
  • Led and managed diverse team, ensuring goal achievement and deadline adherence.
  • Strategized, executed, and optimized digital advertising campaigns across multiple platforms, exceeding performance goals.
  • Conducted extensive market research for precise targeting and campaign planning.
  • Utilized Google Tag Manager for event tracking, ad tags, and conversion optimization.
  • Executed highly targeted and automated email marketing campaigns using Drip and ActiveCampaign.
  • Designed and optimized landing pages.
  • Analyzed performance data, providing actionable insights for strategy refinement.
  • Proficient in data analytics and reporting tools like Google Analytics, Google Sheets/Excel, and Google Data Studio.
  • Collaborated with cross-functional teams to ensure successful campaign execution.
  • Modified campaigns and tactics in collaboration with internal teams to maximize ROI.
  • Proficient in various data analytics and reporting tools, including Google Analytics and SEO tools.

Full Stack Software Developer

Bitwise Industries
07.2015 - 06.2020
  • Contributed to diverse array of software products, from mobile games to HIPAA Compliant government software.
  • MEAN/MERN Stacks
  • Collaborated on project requirements and designed scalable, maintainable architecture.
  • Built responsive UI/UX using Angular or React.
  • Developed server-side logic and APIs, and integrated them with databases.
  • Designed, managed, and optimized MongoDB databases.
  • Utilized Git for code management and collaborated via code reviews.
  • Deployed applications using Docker and AWS.
  • Created detailed documentation and shared best practices.
  • Stayed updated on latest tech trends and continuously improved skills.

Full Stack Software Development Apprentice

Geekwise Academy Cohort
01.2015 - 06.2015
  • Selected as one of eight participants in inaugural 6-month Geekwise Academy Cohort from 1,000 applicants, focusing on comprehensive full-stack developer training.
  • Attained proficiency in PHP and Javascript within 6-month timeframe.
  • Successfully developed and launched four WordPress sites ahead of schedule.
  • Mastered utilization of PHP framework Laravel for efficient CRUD application development.

Education

No Degree -

Saddleback College
Mission Viejo, CA

High School Diploma -

Bullard High School
Fresno, CA
06.2011

Skills

  • Team Leadership
  • Project Management
  • Marketing Automation
  • Email Marketing
  • SEM
  • Facebook Ads
  • Google Ads
  • Data analytics
  • Lead generation
  • Conversion Optimization
  • PPC Campaign Management
  • Full-Stack Development

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

Founder

Tourig Properties LLC
12.2022 - Current

Director of Online Marketing

Bitwise Industries
06.2020 - 05.2023

Full Stack Software Developer

Bitwise Industries
07.2015 - 06.2020

Full Stack Software Development Apprentice

Geekwise Academy Cohort
01.2015 - 06.2015

No Degree -

Saddleback College

High School Diploma -

Bullard High School

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Arturo Ceballos