Hi, I’m
Asad Matsumoto
Summary
With a 10-year foundation in sales, I am a proficient Digital Media Buying Specialist, skilled in creating and executing revenue-driving campaigns in digital landscapes. My sales experience has ingrained a deep understanding of market trends and consumer behavior, essential in maximizing ROI for online ad campaigns. I excel in developing efficient bidding strategies and using advanced analytics for targeted, cost-effective advertising. My focus on emerging technologies in digital media buying has consistently led to significant revenue growth, positioning me as a valuable contributor to any forward-thinking team.
Overview
15
years of professional experience
1
Certificate
Work History
Media Buyer Bridge
Digital Marketing Intern
08.2022 - Current
Job overview
- Managing Ads: Handled ad campaigns on TikTok, Facebook, and Instagram, aiming to increase likes, shares, and sales.
- Using Data: Analyzed user data from these platforms to make ads more effective and reach the right people.
- Working with Creatives: Teamed up with designers to make ads that are catchy and fit well with what the brand is about.
- Budgeting: Took care of the ad budgets for these platforms, making sure money was spent wisely and tracking how well the ads did.
- Staying Updated: Regularly learned about new trends and features on TikTok, Facebook, and Instagram to keep our ads fresh and engaging.
Creative Capital Solutions
Digital Marketing Analyst
02.2020 - 03.2023
Job overview
- Increased Web Traffic: Grew website traffic by 30% through strategic social media campaigns on LinkedIn, Facebook, and Twitter.
- Ad Spend Optimization: Reduced advertising costs by 20% while increasing campaign ROI.
- Client Acquisition Success: Boosted client sign-ups by 25% through targeted social media advertising.
- Data Insights: Enhanced campaign performance by 15% using analytics-driven strategies.
- Collaborative Impact: Achieved a 10% increase in marketing campaign coherence by effectively aligning with team and firm objectives.
Sloppyvinyl music label
A&R Representative
04.2017 - 10.2019
Job overview
- Directed talent acquisition and development, combining scouting, artist growth facilitation, and strategic release planning to enhance market presence.
- Cultivated key industry connections and managed project budgets, ensuring effective collaborations and resource optimization.
- Spearheaded contract negotiations and organized showcase events, aligning artist-label interests and promoting emerging talents.
Clientconnect
Door to Door Sales
08.2016 - 02.2017
Job overview
- Achieved and often exceeded sales targets in door-to-door cable and internet service sales, while maintaining strong customer relationships.
- Delivered effective sales presentations and managed customer accounts, ensuring satisfaction and addressing service concerns.
- Conducted market research for potential sales opportunities and collaborated on strategies for customer acquisition and retention.
Zumiez
Assistant Store Manager
01.2009 - 01.2014
Job overview
- Oversaw daily store operations, including team supervision, inventory management, and ensuring top-notch customer service.
- Handled staff scheduling, payroll, and resolved customer issues, focusing on efficiency and satisfaction.
- Contributed to visual merchandising and store presentation, aiming to enhance sales potential
Education
Media Buyer Academy
Certification
10.2023
Raritan Valley Community College
High School Diploma
01.2011
Raritan Valley Community CollegeSomerville, NJ
from Libral Arts
01.2011
Skills
- Sales funnels
- Social media marketing
- Meta Ads
- Tik Tok ads
- Digital media marketing
- Instagram Ads
- ROI
- ROAS
- UTM Tracking
- Conversion Optimization
Certification
- Digital Media buyer
Affiliations
Adam
Rohit
Stevie Marshall -646-904-3737
Timeline
Digital Marketing Intern
Media Buyer Bridge
08.2022 - Current
Digital Marketing Analyst
Creative Capital Solutions
02.2020 - 03.2023
A&R Representative
Sloppyvinyl music label
04.2017 - 10.2019
Door to Door Sales
Clientconnect
08.2016 - 02.2017
Assistant Store Manager
Zumiez
01.2009 - 01.2014
Media Buyer Academy
Certification
Raritan Valley Community College
High School Diploma
Raritan Valley Community College
from Libral Arts
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