Open To Work
Jen Anderson
Harlingen
Summary
Digital marketing director with 25 years of expertise in marketing automation and conversion optimization. Delivered measurable results for over 200 brands, including Brendon Burchard and Mel Robbins. Focused on transforming underperforming marketing systems into efficient, high-converting platforms that drive revenue growth. Proficient in various technical and creative platforms.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Founder / Digital Marketing Consultant
Jen Anderson Digital
01.1997 - Current
- Built 200+ marketing systems and automations across SaaS, e-commerce, and coaching industries
- Improved operational efficiency by up to 65% for direct selling startups and digital agencies
- Executed full-suite digital solutions for top-tier brands including Brendon Burchard, Darren Hardy, Mel Robbins, Jim Rohn, and Wingstop
- Secured 45% lift in audience engagement within six months through strategic brand and content optimization
Web Technician / Digital Architect
Genius Network
01.2022 - 01.2025
- Reduced operational overhead by 27% through comprehensive marketing system overhaul and backend optimization
- Drove 30% growth in user traffic by optimizing digital infrastructure for 99.9% uptime reliability
- Enhanced user engagement by 14% through strategic redesign of 20+ digital assets
- Delivered $300K+ in cost savings via strategic systems optimization and operational streamlining
- Joe Polish
Director of Marketing
Amplifei / Uforia
01.2021 - 01.2022
- Boosted direct sales engagement by 61% through comprehensive marketing strategy and asset development
- Elevated lead conversion rates by 30% by building 5 high-converting sales systems
- Led cross-functional team of 10 professionals, delivering complex projects 14 days ahead of schedule
- Improved departmental productivity by 25% through implementation of custom project management system
- Launched scalable e-commerce platform supporting 100+ SKUs using Shopify and AWS integration
Director of Digital Operations
SUCCESS Partners Inc.
Plano
01.2014 - 01.2021
- Amplified user engagement by 30% through data-driven optimization across all product lines
- Achieved 150% CTR improvement and 20% sales growth via strategic campaign execution
- Consistently delivered 60% opt-in rates on strategic landing page builds and lead magnets
- Eliminated $50K in operational waste through comprehensive system auditing and optimization
- Managed enterprise e-commerce ecosystem for 1,000+ SKUs using BigCommerce and AWS
Education
Bachelor of Science - Management Information Systems
Skills
- PPC Advertising
- Email Marketing
- SEO
- Conversion Rate Optimization
- Google Tag Manager
- CRM Management
- Lead Generation
- Sales Funnels
- Operational efficiency improvement
- Marketing
- Legal compliance
- E-commerce Platforms
- WordPress, Kajabi, Clickfunnels, GHL, etc
- Adobe Creative Suite
- HTML
- Content strategy development
- PHP
- CSS
- AI & Marketing Automation
- Integrations
- Project Management
- A/B Testing
- Digital marketing automation
- SaaS implementation
- E-commerce optimization
- Data analysis and reporting
- Marketing systems design
- Customer engagement strategies
- Cross-functional collaboration
- Team leadership
- Strategic planning
Websites
Certification
- HubSpot Inbound Marketing Certified
- Google Analytics Certified
- DigitalMarketer Certified Content Marketer
- Kajabi Expert (Platform Specialist)
- WordPress Expert (Advanced Development)
Accomplishments
- $300K+ in cost savings delivered through systems optimization
- 200+ successful marketing builds across diverse industries
- 61% improvement in direct sales engagement
- 30% average growth in user traffic and engagement
- 15+ years of consistent client retention and referral growth
Familiar With
- Figma
- Sketch
- AWS
- Git
- Wordpress
- Wordpress page builders
- Kajabi
- Clickfunnels
- GoHighLevel
- BigCommerce
- Shopify
- ChatGPT
- Claude
- Manus
- Grok
- Jasper
- Microsoft Suite
- Salesforce
- GTM
- Vibe coding
- Basecamp
- Clickup
- Asana
- Notion
Personal Information
Available: Open to Contract or Full-Time
Work Preference
Job Search Status
Open to workWork Type
Contract WorkGig WorkFull TimePart TimeLocation Preference
RemoteSalary Range
$45000/yr - $200000/yrTimeline
Web Technician / Digital Architect - Genius Network
01.2022 - 01.2025
Director of Marketing - Amplifei / Uforia
01.2021 - 01.2022
Director of Digital Operations - SUCCESS Partners Inc.
01.2014 - 01.2021
Founder / Digital Marketing Consultant - Jen Anderson Digital
01.1997 - Current
Tennessee Technological University - Bachelor of Science, Management Information Systems