ASHA GILBERT
Houston
Summary
Experienced journalist with over 6 years of expertise in the media industry, specializing in audience engagement and reporting. Demonstrated track record of delivering impactful news stories and captivating content to a diverse range of readers. Adept at utilizing various platforms and technologies to effectively connect with audiences and drive engagement. Proven ability to adapt to fast-paced environments while maintaining a keen eye for detail and accuracy.
Overview
6
6
years of professional experience
Work History
Audience Editor
Houston Chronicle
07.2022 - Current
- Strengthened online presence through collaboration with multiple departments for content creation.
- Equipped newsroom staff with strategies to optimize social media engagement.
- Analyzed content data to assess KPI achievement.
- Delivered a substantial rise of 369% in subscriber acquisitions through Instagram within one year.
- Increased TikTok follower count at Houston Chronicle by more than 16,000 within half a year.
Now Reporter
USA Today
03.2021 - 06.2022
- Leveraged CrowdTangle and Google Trends to identify impactful stories that resonate with readers.
- Crafted unique narrative angles to increase reader engagement over rival publications.
- Employed effective SEO strategies to boost story rankings in search results.
- Achieved over 27 million views for the UNOW team.
Digital Trending Reporter/ Engagement Specialist
Savannah Morning News
04.2019 - 03.2021
- Blended urgency, creativity, and reporting expertise to foster stronger community connections.
- Created innovative methods to drive follower-to-subscriber conversion.
- Boosted Instagram followers for Savannah Morning News from 11,100 in October 2020 to 11,700 by February 2021.
- Developed and initiated the '912' newsletter focused on celebrating Black community.
Education
Bachelor of Arts - Online Journalism
Savannah State University
Savannah01.2018
Skills
- Managing and growing multiple social media platforms
- Producing TikToks/Reels
- Training newsroom on social media best practices
- Data analyzation
- Video editing
- Content planning
- Canva proficiency
- Visual storytelling
Accomplishments
HABJ Digital Innovation Award winner
Timeline
Audience Editor
Houston Chronicle
07.2022 - Current
Now Reporter
USA Today
03.2021 - 06.2022
Digital Trending Reporter/ Engagement Specialist
Savannah Morning News
04.2019 - 03.2021
Bachelor of Arts - Online Journalism
Savannah State University
Similar Profiles
Nicholas A. PowellNicholas A. Powell
Editorial Writer at Houston ChronicleEditorial Writer at Houston Chronicle
Benjamin HagerBenjamin Hager
Director of Visual Journalism at Houston ChronicleDirector of Visual Journalism at Houston Chronicle
Amanda DraneAmanda Drane
Reporter at Houston ChronicleReporter at Houston Chronicle