Hilton Carroll
Bowie,United States
Summary
Experienced communications professional with a strong background in digital media, public relations, and sports journalism. Skilled in creating captivating content, managing social media platforms, and assisting with media relations. Exceptional organizational skills, meticulous attention to detail, and adept at handling multiple projects simultaneously. Deeply passionate about sports and live entertainment, dedicated to delivering exceptional experiences.
Overview
3
3
years of professional experience
Work History
Media Relations Assistant
Loyola University School of Counseling
08.2023 - Current
- Spearheaded marketing initiatives for the School Counseling Program through strategic use of social media platforms, regularly posting professor spotlights and interviews on Instagram (@Loyola_education). - Leveraged Adobe Creative Suite and Canva to produce visually appealing content for social media and promotional materials. - Increased social media engagement by 40% through carefully planned and executed content strategies. - Worked in tandem with the CRISP program specialist to craft effective marketing strategies, boosting program visibility and attracting prospective students. - Undertook administrative duties including minute-taking, post scheduling, and media list management to support overall communications efforts.
Podcast Host and Producer
Capitol Commentary
05.2023 - Current
- Conceived and launched a podcast dedicated to exploring the intersections of sports, culture, and race in the DC metropolitan area. - Managed all aspects of production, from researching and selecting topics to scheduling guests, recording episodes, and promoting content on various social media platforms. - Utilized Adobe Audition for meticulous audio editing and Adobe Creative Suite for creating compelling promotional materials. - Successfully grew the podcast’s listener base by 25% within the first six months through innovative marketing and engaging content strategies.
Sportswriter and Digital Content Creator
The Greyhound, Loyola University Maryland
09.2021 - 05.2023
- Conducted in-depth interviews with Division I athletes and coaches, developing engaging and informative storylines for the campus newspaper. - Created a wide range of multimedia content including articles, video highlights, and social media posts to captivate and inform the university community. - Successfully managed the campus sports website and Instagram account (@houndsportsreport), leading to a 50% increase in follower engagement and interaction. - Employed Adobe Creative Suite and Canva for high-quality content creation, resulting in a 30% uptick in website traffic. - Collaborated closely with a dedicated team to ensure accurate and timely reporting of sports events, significantly enhancing the visibility and engagement of Loyola's athletic programs.
Education
Master's - Emerging Media
Loyola University Maryland
Baltimore, MD05.2024
Bachelor's - Communications
Loyola University Maryland
Baltimore, MD05.2023
High School -
DeMatha Catholic
Hyattsville, MD04.2019
Skills
- Digital Media: Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Audition), Canva, and multiple social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok)(All Positions)
- Technical: Skilled in Microsoft Office Suite (Word, Outlook, Excel, PowerPoint) and various content management systems(All Positions)
- Organizational: Highly organized with superior time management skills, capable of prioritizing and managing multiple tasks/projects efficiently(All Positions)
- Interpersonal: Adept at establishing rapport and building strong interpersonal relationships, with a collaborative and team-oriented approach(All Positions)
- Social Media: Experienced in managing and growing social media accounts, creating content calendars, and analyzing social media metrics(All Positions)
- Public relations strategy: Developed and executed strategic communication plans to enhance public perception and image, including media outreach, press release crafting, stakeholder coordination, and crisis communications management (Media Relations Assistant)
- Multitasking Abilities: Effectively managed multiple tasks and projects simultaneously with high accuracy and efficiency, prioritizing tasks and adapting to shifting priorities in fast-paced environments (All Positions)
- Multimedia Content Creation: Multimedia Content Creation: Designed and produced engaging multimedia content, utilizing tools like Adobe Creative Suite and Canva to create visually appealing and impactful materials across various platforms (Media Relations Assistant)
- SEO knowledge: Implemented search engine optimization techniques to improve content visibility and ranking on search engines, including keyword research, on-page optimization, and backlink strategies (Sportswriter at Loyola University)
- Media List Building: Compiled and maintained comprehensive media contact lists, researching new contacts and updating existing lists to ensure effective communication and outreach (Media Relations Assistant)
- Content Development: Created and curated high-quality content aligned with organizational goals and audience interests, involving brainstorming, researching, writing, and editing (Sportswriter at Loyola University)
- Video Editing: Produced and edited video content using Adobe Premiere Pro and Final Cut Pro, enhancing storytelling and visual communication for marketing campaigns and social media (Media Relations Assistant & Capitol Commentary Podcast)
- Public relations: Managed relationships between organizations and publics, including media relations, community engagement, event planning, and reputation management (Media Relations Assistant)
- Google Analytics: Utilized Google Analytics to track, analyze, and report on website traffic and user behavior, creating custom reports and using insights to optimize marketing strategies (Capitol Commentary Podcast)
- Trend Analysis: Identified and analyzed market, industry, and consumer behavior trends to inform strategic planning and decision-making, staying ahead of emerging trends (Capitol Commentary Podcast)
References
Available upon request
Timeline
Media Relations Assistant
Loyola University School of Counseling
08.2023 - Current
Podcast Host and Producer
Capitol Commentary
05.2023 - Current
Sportswriter and Digital Content Creator
The Greyhound, Loyola University Maryland
09.2021 - 05.2023
Master's - Emerging Media
Loyola University Maryland
Bachelor's - Communications
Loyola University Maryland
High School -
DeMatha Catholic
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