Asheea Smith
Content Writer
New York,NY
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
5
5
years of professional experience
2
2
years of post-secondary education
Work History
Founder & Creative Director
Beauty By Asheea
New York, NY
08.2020 - Current
- Website building, content creation, sourcing, buying, and budgeting. Market research to optimize pricing, formulas and capitalize on emerging opportunities.
- Developing company ads, monitoring brand campaigns, and shaping brand standards. Create action plans for underperforming items. KPI reporting analysis.
- Attending conferences, exhibitions, and pop-ups to increase brand awareness and customer engagement.
- Product photography, copywriting, digital art, editing, and photoshoots.
Digital Copywriter
Full Beauty Brands, Kingsize
New York, New York
04.2019 - 04.2020
- Owned copy for homepage and landing pages including headlines, taglines, why buys, emails, banners, and CTAs.
- Collaborated with marketing team to develop effective campaigns by customizing brand message to capture target audience and drive engagement
- Developed advertising copy for paid ads, Instagram posts, FB carousels, and evergreen ads.
- Proofread and edited all product copy across both digital and print platforms while adhering to brand identity and personality.
- Improved search result rankings with targeted SEO strategy.
Copywriter
The Real Real
Secaucus, NJ
03.2018 - 03.2019
- Wrote clear and concise product copy including measurements, fabrication, season, and collection.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Confirmed compliance with regulatory standards and guidelines prior to publication.
- Improved search result rankings with targeted SEO strategy.
Style & Beauty Writer
The Garnette Report
New York, NY
09.2017 - 02.2018
- Composed and edited weekly articles involving trending style, beauty secrets, accessories, and lifestyle.
- Wrote and edited all original content by conducting interviews, attending product launches, industry events, and trend forecasting.
- Selected high-quality photos and videos to complement format of articles and layout.
- Attended weekly meetings to pitch ideas and gather original content for blog.
- Strong ability to work independently while meeting deadlines.
Wardrobe Stylist Assistant
Julie Matos Styles/ Project Runway All-Stars
New York , New York
06.2016 - 10.2016
- Coordinating with design houses regarding sampling, alterations, pick-ups, and returns.
- Providing hands-on assistance with garment fittings, quick changes, and backstage management.
- Purchasing shoe and accessory options for all clients and planning for various future events.
- 1st assistant during various off-season projects such as photoshoots at Cosmopolitan, Curve magazine, and styling Laverne Cox for the SAG awards.
Education
Associate of Applied Science - Fashion Design - Womenswear
The Fashion Institute of Technology
New York, NY 08.2015 - 05.2017
Skills
Business Development
Timeline
Founder & Creative Director
Beauty By Asheea
08.2020 - Current
Digital Copywriter
Full Beauty Brands, Kingsize
04.2019 - 04.2020
Copywriter
The Real Real
03.2018 - 03.2019
Style & Beauty Writer
The Garnette Report
09.2017 - 02.2018
Wardrobe Stylist Assistant
Julie Matos Styles/ Project Runway All-Stars
06.2016 - 10.2016
Associate of Applied Science - Fashion Design - Womenswear
The Fashion Institute of Technology
08.2015 - 05.2017
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