CAROLLE ADALBERT
Greenville,SC
Summary
Versatile professional with a degree in Mass Communications and experience in creative direction, business strategy, and communications. Expertise in managing priorities, executing strategic initiatives, and conducting research. Strong skills in writing, problem-solving, and branding, complemented by proficiency in Adobe Creative Suite. Capable of quickly adapting to new processes and fostering collaboration across teams to deliver organized, actionable results.
Overview
6
6
years of professional experience
Work History
FOUNDER & CREATIVE DIRECTOR
Chosenhouse Agency
04.2020 - Current
- Founded & led a purpose-driven brand agency, helping founders translate their vision into connecting words, visuals, and experiences.
- Crafted storytelling frameworks that enabled founders to articulate their mission, beliefs, and differentiators with strategic clarity and emotion.
- Executed comprehensive brand strategies, including naming, voice, positioning, and visual identity projects, grounded in cultural insight.
- Directed a distributed creative team to deliver complete brand systems and digital content designed for lasting impact and market entry.
- Conducted in-depth market analysis to identify emerging trends, shaping service offerings and strengthening competitive positioning.
- Implemented comprehensive brand systems that streamlined client messaging, improving customer connection and retention.
- Orchestrated cross-functional creative team to deliver impactful digital content on time, resonating with target audiences.
- Implemented creative QA checkpoints across project phases to reduce revision cycles and ensure final assets align with brand promises, improving time-to-delivery.
- Devised client onboarding rituals that surface core business problems, shaping bespoke brand plans that drive clearer market fit and measurable campaign focus.
TEMPORARY BEAUTY ADVISOR
SEPHORA
Greenville, SC
11.2022 - 12.2022
- Executed personalized beauty consultations that increased product sales and supported overall store revenue growth.
- Implemented interactive product demonstrations, significantly increasing customer interest and promoting new arrivals.
- Assessed customer skin/type cues and recommended tailored regimens, enhancing client satisfaction and minimizing follow-up concerns.
- Maintained accurate product knowledge, supporting informed recommendations and improving customer satisfaction.
- Engaged with customers to identify beauty needs, building rapport that encouraged repeat visits and loyalty.
- Provided exceptional customer service, fostering a welcoming environment that enhanced client loyalty and engagement.
- Partnered with team members to create a vibrant shopping experience, resulting in a noticeable increase in customer retention and satisfaction.
BRAND MARKETING INTERN
In This Together
06.2021 - 05.2022
- Implemented social media campaigns that significantly boosted brand engagement, resulting in a measurable increase in follower growth.
- Conducted market research to identify consumer preferences, informing product positioning and leading to targeted marketing initiatives.
- Assisted in the execution of targeted campaigns, driving substantial improvements in brand visibility and consumer engagement metrics.
- Developed brand strategies, fostering collaboration that enhanced team creativity and improved project outcomes.
- Analyzed campaign performance data, providing actionable insights that refined strategies and maximized ROI for future initiatives.
- Collaborated with cross-functional teams, sharing insights and supporting project milestones to cultivate a positive work atmosphere.
- Planned marketing events that increased brand visibility and consumer engagement.
- Remote
BRAND MARKETING INTERN
Jalloh Studios
08.2020 - 12.2020
- Monitored and adjusted company's social media presence, refining outreach tactics based on consumer satisfaction metrics to enhance engagement.
- Researched competitive marketing strategies and consumer opinions, proposing data-driven adjustments to branding and outreach initiatives for improved effectiveness.
- Analyzed consumer trends by developing and deploying data collection methods, including surveys, opinion polls, and questionnaires.
- Translated complex market research and data into easily digestible graphic representations and reports for key investors.
- Collaborated with founder on event ideation, developing concepts to cultivate community space for local creatives to network and showcase talent.
- Worked remotely on various projects, collaborating with team members through digital communication tools.
Education
BS - MASS COMMUNICATIONS, CONCENTRATION IN MEDIA PRODUCTION
North Carolina Agricultural and Technical State University
Greensboro, N.C.05-2022
Skills
- Copywriting
- Editing & Proofreading
- Brand Voice & Tone Development
- Storytelling & Narrative Design
- Content Strategy & Development
- Market Research & Consumer Insight
- Social Media Management & Strategy
- Brand Positioning
- Design/Data Visualization Tools
- Data/Survey Tools
- Creative Direction
- Strategic Planning
- Leadership & Team Management
- Collaboration & Communication
- Client Management
- Adobe Creative Suite Mastery
- Visual Communication
- Print Production & Press Knowledge
- Photography & Video Production/Editing
- Cultural Competence & Sensitivity,
- Visual identity design
- Media planning
- Website management
- Speechwriting
- Influencer partnerships
- Google adwords
- Agency management
- Customer complaint resolution
- Written communication
- Problem-solving abilities
- Audience Targeting & Segmentation
- Customer Insights & Market Trendsssssssssssss
- DEI Advocacy
- Cross-Cultural Communication
- Crisis Communication
- Brand Innovation
- Brand Strategy
- Creative Ideation
- Market Positioning
- Cultural Insights
- Creative Workshops
- Business Development
- Crisis Management
- Brand Auditing
- Brand strategy
- Market analysis
- Storytelling frameworks
- Client Onboarding
LANGUAGES
English (Native), Ewe (Native), French (Basic).
Timeline
TEMPORARY BEAUTY ADVISOR
SEPHORA
11.2022 - 12.2022
BRAND MARKETING INTERN
In This Together
06.2021 - 05.2022
BRAND MARKETING INTERN
Jalloh Studios
08.2020 - 12.2020
FOUNDER & CREATIVE DIRECTOR
Chosenhouse Agency
04.2020 - Current
BS - MASS COMMUNICATIONS, CONCENTRATION IN MEDIA PRODUCTION
North Carolina Agricultural and Technical State University