Asaad Adeyola
Albany
Summary
Business development consultant, creative marketing strategist, and agency founder with expertise in brand growth, partnership development, experiential marketing, and content-driven customer acquisition. Founder of Magnetic AGI, a business growth consultancy helping organizations improve visibility, build strategic partnerships, strengthen community engagement, and develop scalable marketing systems. Through its sister company, Exclusive Sets, Magnetic AGI actively tests and demonstrates marketing, event production, audience-building, and revenue-generation strategies in real-world environments. Experience includes supporting businesses across hospitality, entertainment, and regulated industries, including partnerships with organizations such as Capital District Cannabis & Wellness and Albany Distilling Company. Built and scaled recurring event brands generating more than $15,000 in first-year revenue while producing experiences that consistently attract 150+ attendees per activation.
Self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Background in increasing profits, reducing costs, and transforming customer service standards. Experienced in leading and supervising operational and sales teams.
Overview
7
7
years of professional experience
Work History
Founder & Creative Director
Exclusive Sets
01.2024 - Current
- Founded and scaled a live events and cultural experiences company serving as both a profitable entertainment brand and a marketing case study for Magnetic AGI's growth strategies.
- Generated more than $15,000 in gross revenue during the first year of operation.
- Built recurring event brands attracting 150+ attendees per activation.
- Created and executed full-funnel marketing campaigns including content production, social media promotion, partnerships, and influencer outreach.
- Negotiated venue partnerships and revenue-sharing agreements with local businesses and community stakeholders.
- Managed creative direction, event operations, sponsorship outreach, and audience development.
- Produced experiential campaigns that strengthened community engagement and brand visibility throughout the Capital Region.
Founder & Principal Consultant
Magnetic AGI
01.2021 - Current
- Founded a business development and marketing consultancy focused on helping organizations grow through strategic partnerships, content marketing, community engagement, and experiential campaigns.
- Advise businesses on growth strategy, customer acquisition, partnership development, and brand positioning.
- Develop integrated marketing systems combining content, events, social media, email marketing, and community outreach.
- Produce conversion-focused photography, videography, graphic design, and digital marketing campaigns.
- Lead client engagement and project management across multiple industries including hospitality, entertainment, and cannabis.
- Collaborate with businesses to align marketing initiatives with measurable business objectives and revenue goals.
- Support promotional initiatives and partnership activations with organizations including Capital District Cannabis & Wellness and Albany Distilling Company.
- Utilize Exclusive Sets as an in-market testing platform for audience development, event marketing, sponsorship acquisition, and community-building strategies.
Executive Director, Marketing & Communications
One Team One Dream
11.2019 - 04.2020
- Led communications and branding initiatives supporting youth empowerment and community engagement programs.
- Directed organizational marketing and communications strategy.
- Managed social media platforms including Instagram, Facebook, and LinkedIn.
- Created press materials, newsletters, and promotional communications.
- Facilitated strategic planning and community outreach initiatives.
- Increased visibility and engagement through coordinated storytelling and public relations efforts.
Education
Bachelor of Science - Psychology
Xavier University of Louisiana
New Orleans, LA05-2019
Skills
- Digital Storytelling
- Photography
- Team leadership
- Strategic thinking
- Marketing
- Entrepreneurial and innovative
- Videography
- Business Growth Consulting
- Strategic Partnerships
- Sponsorship Development
- Revenue Generation
- Brand Positioning
- Community Engagement
- Customer Acquisition
- Campaign Planning
- Integrated Marketing Strategy
- Creative Direction
- Content Marketing
- Social Media Strategy
- Photography & Videography
- Graphic Design
- Copywriting
- Brand Storytelling
- Event Production
- Experiential Marketing
- Venue Partnerships
- Talent Coordination
- Community Programming
- Promotional Campaigns
Accomplishments
- Supervised team of 10 staff members, including creative director, videographer, photographer, admin assistant, social media manager, and affiliate marketers.
- Achieved agency organization by introducing Slack, Click-Up, Later for organizational communication across strategic teams per campaign and initiatives.
- Generated 15k first year in events, on pace to generate 30k second year.
- Secured branded sponsorships from Dispensaries and Liquor companies for events.
- Scaled Social
Timeline
Founder & Creative Director
Exclusive Sets
01.2024 - Current
Founder & Principal Consultant
Magnetic AGI
01.2021 - Current
Executive Director, Marketing & Communications
One Team One Dream
11.2019 - 04.2020
Bachelor of Science - Psychology
Xavier University of Louisiana
SELECTED CLIENT & INDUSTRY EXPERIENCE
- Capital District Cannabis & Wellness (Dispensary)
- Albany Distilling Company (Alcohol Manufacturer)
- Hospitality & Nightlife Venues
- Community Organizations
- Independent Artists & Entertainment Brands
- Small Business & Startup Consulting
TOOLS & PLATFORMS
- Marketing: Meta Ads Manager
- Google Ads
- Mailchimp
- SocialBee
- SEMrush
- Creative: Adobe Creative Suite
- Canva
- CapCut
- Professional Photography & Video Production
- Operations: ClickUp
- CRM Systems
- WordPress
- Google Workspace