Senior graphic designer and eCommerce creative leader with 10+ years of experience developing performance-driven campaigns across email, web, social, video, and print. Background includes six years of leading multi-brand online retail strategy and creative execution, paired with hands-on design, photography, and video production experience. Known for building cohesive, creative systems that support storytelling, engagement, and revenue growth across channels.
Hi, I’m
KRISTEN HARTLEY
Traverse City,MI
Summary
Overview
11
years of professional experience
1
Certification
Work History
Harpe Star LLCTraverse City, USA
Founder & Creative Director
01.2019 - Current
Job overview
- Conceptualize and produce photo and video content for commercial, nonprofit, and private clients.
- Direct on-site shoots, develop shot lists and mood boards, and manage post-production workflows.
- Deliver polished digital and print-ready assets aligned with client branding and audience goals.
- Design campaign materials, social content, and promotional visuals across industries.
- Manage client communications, project timelines, and multi-project creative workflows.
Cherryland Electric CooperativeTraverse City, USA
Member Experience Specialist
09.2021 - 02.2026
Job overview
- Served as lead graphic designer and brand steward across digital and print campaigns supporting 40,000+ members.
- Designed and executed integrated creative across email, web, social, and video, owning projects from concept through production and deployment.
- Produced and edited recurring short-form video content, including executive updates and campaign promotions.
- Designed landing pages, campaign hubs, dashboards, and digital assets to support member engagement initiatives.
- Developed cohesive visual systems for large-scale initiatives, ensuring consistent brand execution across channels.
- Created print collateral including direct mail pieces, signage, and internal publications.
- Used engagement metrics and audience feedback to refine creative execution and improve campaign performance.
Supply Store BrandsRemote
Director of eCommerce
01.2015 - 09.2021
Job overview
- Led creative and digital strategy for multiple consumer product brands in a performance-driven eCommerce environment.
- Directed seasonal campaigns, product launches, and promotional calendars across website, email marketing, and paid social channels.
- Designed and optimized landing pages, website merchandising visuals, and email campaigns to improve conversion rates and revenue growth.
- Oversaw digital ad creative and product storytelling across multiple brands.
- Directed product photography and coordinated creative asset production for online merchandising.
- Developed and implemented UI/UX testing protocols to enhance customer journey and increase sales.
- Managed a cross-functional team, aligning creative production with sales, inventory, and marketing objectives.
Education
Northern Michigan UniversityMarquette, MI
Bachelor of Arts from Photography
12.2012
University Overview
Skills
- Creative design
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro)
- Email design and production
- Digital advertising creative
- Website design and merchandising
- User experience enhancement
- Short-form video editing and basic motion graphics
- Brand systems and visual storytelling
- Campaign & Performance
- Cross-channel campaign development
- Seasonal and product launch storytelling
- E-commerce merchandising strategy
- A/B testing and conversion optimization
- Creative performance iteration
- Audience segmentation
- Production & Collaboration
- File setup, versioning, export workflows
- Photo shoot planning and on-set creative direction
- Asset management systems
- Cross-functional collaboration (Marketing, Sales, Product)
- Project management (Asana, Trello, Airtable)
Certification
Possession of a valid commercial FAA Part 107 Remote Pilot Certificate