Ashlee Hall
Gallatin,TN
Summary
Dynamic retail and merchandising professional with 10+ years of experience in fashion buying, visual merchandising, and brand development. Proven success in building and managing a boutique business from the ground up, driving sales through trend forecasting, creative merchandising, and digital marketing strategies. Skilled at curating product assortments, executing engaging in-store and online experiences, and leading teams to deliver strong results. Passionate about blending creativity with business strategy to elevate customer experience and brand growth.
Overview
14
14
years of professional experience
Work History
Owner
Black Sheep Boutique
Gallatin, TN
02.2021 - Current
- Founded and manage an independent boutique, overseeing all aspects of buying, merchandising, marketing, and sales.
- Source products through trade shows, supplier relationships, and trend analysis, curating collections that resonate with target customers.
- Built and maintain a visually engaging e-commerce site, increasing online traffic and sales through strong product presentation.
- Manage all digital marketing campaigns, social media content, and promotional events, driving customer engagement and brand awareness.
Creative & Merchandising Director
The Trendy Trunk
Hendersonville, Tennessee
08.2013 - 02.2021
- Directed visual merchandising strategies across multi-location retail stores to maximize sales and enhance the customer experience.
- Designed and executed window displays, seasonal promotions, and in-store layouts that consistently increased foot traffic and conversions.
- Oversaw creative direction, ensuring alignment with brand identity, product focus, and customer demographics.
- Collaborated with suppliers, sourced display elements, and monitored budgets to deliver high-impact visuals under cost constraints.
- Led and trained staff on visual standards, building a strong merchandising team.
Visual Merchandiser
Forever 21
Nashville, TN
02.2012 - 07.2013
- Executed brand-directed floorsets, mannequin styling, and promotional displays to optimize product visibility and sales.
- Supported new product launches, markdown execution, and seasonal transitions to maintain a dynamic, customer-friendly shopping environment.
- Assisted in onboarding and training new staff in visual standards and operational processes.
- Partnered with store leadership to drive sales goals through strong presentation strategies.
Education
Bachelor of Science - Textiles, Merchandising & Design
Middle Tennessee State University
Murfreesboro, TN05-2006
Skills
- Visual Merchandising & Styling
- Buying & Assortment Planning
- E-Commerce & Digital Marketing
- Social Media Management (Instagram, Facebook, TikTok, Pinterest)
- Trend Forecasting
- Event Planning & Brand Promotion
- Leadership & Team Training
Websites
Timeline
Owner
Black Sheep Boutique
02.2021 - Current
Creative & Merchandising Director
The Trendy Trunk
08.2013 - 02.2021
Visual Merchandiser
Forever 21
02.2012 - 07.2013
Bachelor of Science - Textiles, Merchandising & Design
Middle Tennessee State University
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