High-performing communications professional with solid experience in social media management, public relations, executive communications, networking, marketing and crisis management. Adept in creating and implementing effective internal and external communication strategies. Collaborative and committed to nurturing relationships with stakeholders, media and clients.
Hi, I’m
Ashlee Maddy
Rock Hill,SC
Summary
Overview
16
years of professional experience
Work History
BASF CorporationCharlotte, NC
Internal Communications/Community Relations Manager
09.2022 - Current
Job overview
- Managed internal company correspondence by delivering documents, memos and newsletters to appropriate personnel.
- Optimized email campaigns to increase open and click-through rates.
- Consistently achieve average of 85 percent open rates for email campaigns.
- Created and distributed surveys for data collection and analysis.
- Researched topics to create accurate and engaging content.
- Set layouts and selected photos for stories to boost readership.
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
Georgia Ports AuthoritySavannah, GA
Manager Content Marketing and Strategy
05.2017 - 08.2022
Job overview
- Increased social media audience by more than 465 percent.
- Wrote clean, well-polished copy to contribute to company's social media platform and other marketing channels.
- Cultivated strong corporate image and identity with clear branding.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
USA TODAYLousiville, KY
Graphic Designer II
10.2015 - 04.2017
Job overview
- Implemented feedback and suggestions from clients to improve designs.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Cultivated mobile-friendly designs for variety of platforms.
- Developed original designs for print media, magazines and newspapers.
- Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
- Developed infographics to communicate complex data better.
- Produced eye-catching layouts that were circulated to more than 150,000 print subscribers.
Charleston NewspapersCharleston, WV
News Editor
08.2007 - 09.2015
Job overview
- Collaborated with writers, designers and other editors to deliver content of highest quality.
- Drove accuracy of content through careful proofreading and fact-checking.
- Trained 10 junior staff members on compelling breaking news stories, style guidelines and organization procedures.
- Established and implemented workflows to streamline editing processes.
- Provided concise and constructive editorial feedback to writers to improve article and story writing.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
Education
West Virginia UniversityMorgantown
Master of Arts from Communications
12.2020
University Overview
- 4.0 GPA
- Focused on organizational and corporate communication
Marshall UniversityHuntington
Bachelor of Arts from Journalism
05.2005
University Overview
Skills
- Blog Posts
- Press Campaigns
- Pitching Media
- Social Media Platforms
- Media Coverage
- Press Releases
- Crisis Communications
- Internal Communications
- Prepare Speeches
- Email Blasts
- Communication Strategies
- Brand Messaging
- Expert knowledge of Adobe Creative Suite, including Photoshop, Premiere Pro, Lightroom and Acrobat DC
Timeline
Internal Communications/Community Relations Manager
BASF Corporation
09.2022 - Current
Manager Content Marketing and Strategy
Georgia Ports Authority
05.2017 - 08.2022
Graphic Designer II
USA TODAY
10.2015 - 04.2017
News Editor
Charleston Newspapers
08.2007 - 09.2015
West Virginia University
Master of Arts from Communications
Marshall University
Bachelor of Arts from Journalism
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