Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Ashleigh Dorriety

Collierville,TN

Summary

Results-driven Assistant Manager and Social Media Director with a successful track record at Pugh's Flowers, specializing in overseeing daily operations and leading social media initiatives. Adept at hiring, training, and developing high-performing teams to deliver exceptional customer service and achieve organizational goals. Proven ability to effectively manage multiple responsibilities, including optimizing social media presence to enhance brand visibility and engagement. Skilled in developing and implementing innovative strategies to drive business growth and exceed performance targets. Strong leadership, communication, and interpersonal skills, combined with a passion for fostering a collaborative and supportive work environment. Committed to staying updated on industry trends and leading practices to maintain a competitive edge in the floral retail market.

Overview

5
5
years of professional experience

Work History

Floral Designer/ Wedding and Event Coordinator

Pugh's Floral Shop
02.2021 - Current
  • Consulted with clientele to discuss special-occasion floral designs for weddings, funerals and other events.
  • Collaborated closely with customers to create unique designs for bouquets, wreaths and gifts.
  • Transported and installed floral arrangements for large-scale functions, comprising weddings, funerals and banquets.
  • Quoted, generated and processed customer orders to meet specifications and various occasions.
  • Worked flexible hours; night, weekend, and holiday shifts.
  • Was in charge of interviewing and hiring employees
  • Managerial duties consisting of manually putting employee clock-in and clock-out times.
  • Calculated the cost of goods each week for the company.
  • Trained all new employees.

Social Media Content Creator

Pughs' Flowers
02.2021 - Current
  • Enhanced brand awareness by creating engaging and shareable media content through Instagram, TikTok, Facebook, email lists, and web design.
  • Increased audience engagement through the development of tailored content for each social platform.
  • Developed an effective social media strategy, resulting in consistent growth in followers and engagement rates.
  • Crafted attractive captions and messages for various platforms to drive user interest and interaction.

Assistant Manager

Pugh's Floral Shop
02.2021 - Current
  • Improved customer satisfaction by addressing and resolving complaints promptly.
  • Streamlined store operations for increased efficiency, implementing new processes and procedures.
  • Developed strong working relationships with staff, fostering a positive work environment.
  • Increased sales through effective merchandising strategies and targeted promotions.
  • Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
  • Maintained a clean, safe, and organized store environment to enhance the customer experience.
  • Scheduled staff shifts to ensure proper coverage during peak shopping hours without exceeding labor budgets.

Cashier Sales Associate

Bath And Body Works
05.2019 - Current
  • Helped customers complete purchases, locate items and join reward programs to promote loyalty, satisfaction and sales numbers
  • Welcomed and greeted customers and offered friendly, knowledgeable assistance
  • Maintained current knowledge of store promotions and highlighted sales to customers

Education

High school - Early Education

University of Tennessee
Knoxville

Bachelor of Arts - Advertising

University of Memphis
Memphis, TN
05.2024

Skills

  • Customer Assistance
  • Customer relations
  • Sales
  • Client meetings
  • Flower arranging
  • Special occasion decorative pieces
  • Gross profit and labor percentages
  • Critical Thinking
  • Written Communication
  • Flexible and Adaptable
  • Order Placement
  • Email campaigns
  • Multimedia Content Creation
  • Decision-Making
  • Attention to Detail
  • Creative Thinking
  • Project Planning

Additional Information

  • Authorized to work in the US for any employer

Timeline

Floral Designer/ Wedding and Event Coordinator

Pugh's Floral Shop
02.2021 - Current

Social Media Content Creator

Pughs' Flowers
02.2021 - Current

Assistant Manager

Pugh's Floral Shop
02.2021 - Current

Cashier Sales Associate

Bath And Body Works
05.2019 - Current

High school - Early Education

University of Tennessee

Bachelor of Arts - Advertising

University of Memphis

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Ashleigh Dorriety