Ashleigh Shapiro

Scope & Accountability:

• Full P&L ownership for Growth, including new business revenue targets, marketing investment, and demand generation budgets.
• Executive Leadership Team member reporting to CEO and CRO.
• Senior executive sponsor for top revenue clients supporting retention and expansion.
• Interim Chief Revenue Officer (Acting) | Sept 2025 – Dec 2025.

Revenue Acceleration:

• Scaled new business revenue 3.6x from $2M (2023) to $7.5M (2025), highest in company history.
• Achieved 167% of 2025 revenue target while improving efficiency of demand generation investment.
• Personally closed $1.4M+ in monthly recurring revenue; secured largest integrated deal (+$2M annual).
• Developed scalable approach to pitch methodology, improving win rate of direct reports from 27% to +60%.
• Won major enterprise logos including Crocs, Canon, De'Longhi, Alloy, Purple.

Commercial & Operational Transformation:

• Revamped demand generation program, improving outbound lead quality by 57%.
• Improved pitch efficiency and quality through standardized capability frameworks and GTM playbooks.

Interim CRO Leadership Impact:

• Assumed full CRO mandate during executive leave.
• Stabilized and retained $3M+ in at-risk annualized revenue.
• Led agency-wide revenue trainings and partnered directly with CEO.

• Revived underperforming Growth function and modernized strategic narrative positioning improving win rate from 20% to 70%+.
• Hit quota every quarter during tenure.
• Introduced data-led POV and measurement-forward pitch architecture across incrementality and commerce impact.
• Built TikTok Shop service line, securing preferred partner status and driving 10% incremental revenue in year one.
• Institutionalized repeatable sales methodology improving enterprise pitch outcomes.
• Led adoption of GWI audience intelligence platform, increasing pitch conversion rates by 20% and strengthening retention.
• Designed and deployed company-wide client onboarding transformation to improve cross-functional execution and client experience.

• Founded enterprise pitch function supporting AOR mandates.
• Achieved 82% win rate generating $50M in billings; 100% win rate in Q4.
• Led company-wide measurement positioning across MTA, MMM, and incrementality.
• Won largest Brand Direct client in company history.

• Progressed from Analyst to Group Director overseeing enterprise accounts and Denver office.
• Managed teams of 20+ and $20MM+ in ARR across enterprise clients.
• Recognized as Search Engine Land Search Marketer of the Year (2020).