ASHLEY ABRUZZO
Yardley,PA
Summary
Enthusiastic Program Manager adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills.
Overview
11
11
years of professional experience
Work History
Heritage Tourism Program Manager
Crossroads of the American Revolution
07.2022 - Current
- Coordinates events, presentations, and public outreach with the New Jersey Historical Commission on RevolutionNJ initiatives for upcoming 250th anniversary of the American Revolution
- Creates presentations on heritage tourism initiatives to DMOs and municipalities to coordinate and integrate resources and opportunities to prepare sites for heritage tourism visitors for the 250th and beyond
- Works with public-private partnership leadership to plan and schedule informational and planning meetings with heritage/history community representatives
- Represents Crossroads at events, forums and conferences
- Manages Crossroads branded signage program across New Jersey; works with local site contacts to research and write interpretive signage copy
- Ensures a consistent Crossroads voice across all interpretive signs installed for the program
- Works with vendor to ensure timely signage production and installation
Membership Development Manager
Historic Germanna
02.2017 - 06.2022
- Partnered with Executive Director and the rest of the team to implement promotions, partnerships, and communications that promote membership experience to exchange visitor conversion
- Created membership collateral, managed the museum's online presence for members via social media, and assisted with updating website pages to focus on members and donors
- Developed new forms of community outreach and programming such as Public Access Days, allowing the public to visit Germanna properties not normally open daily
- Implemented best strategies in stewardship, renewal and upgrading of current members and acquiring new members and visitor conversion
- Evaluated effectiveness of current membership program services, benefits, and policies, relating to retention and acquisition of members on a regular basis
- Recommended and implemented changes to improve effectiveness and efficiency
- Served as representative of membership/donor program daily, and at all membership and donor events, including special openings, programs, and members-only events.
Tourism & Marketing Manager
Journey Through Hallowed Ground
03.2015 - 01.2017
- Managed the Certified Tourism Ambassador (CTA) Program, an international customer service training course geared towards front line employees
- Managed membership of over 350 frontline hospitality employees across four states and 15 counties and trained more than 150 new Certified Tourism Ambassadors between 2015 and 2017
- Coordinated classes and industry events for current and future CTAs within the National Heritage Area
- Represented the Journey at public events and conferences; provided material on National Heritage Area tourism partner sites
Museum Educator
Morven Park
04.2013 - 03.2015
- Managed the visitor center by welcoming visitors, taking admissions, answering phone inquiries, and processing merchandise sales
- Served as point of contact between events coordinator and education department, facilitating functionality of site
- Trained new museum educators on interpretive materials
- Created exhibit content by researching and writing text for wayside panels pertaining to the historic gardens and Morven Park history
Education
Master of Arts in Applied History -
Shippensburg University of Pennsylvania
12.2011
Bachelor of Arts in History -
University of Illinois at Springfield
05.2009
Skills
- Flexible and Adaptable
- Detail Oriented
- Project Management
- Communication and writing skills
Awards
- Tourism Ambassador Award, Journey Through Hallowed Ground, 2014
- Certified Tourism Ambassador (CTA), 2013-2017
Conferences
- New Jersey Tourism Industry Association Conference, March to the 250th: Creating Partnerships Through History, 11/2023
- Virginia Genealogical Society Annual Conference, Germanna 101 and Journey to the Land of Lincoln: Germanna Settlers in Illinois, 10/2018
- Germanna Foundation Genealogical and Historical Conference, Journey to the Land of Lincoln: Germanna Settlers in Illinois, 07/2018
Timeline
Heritage Tourism Program Manager
Crossroads of the American Revolution
07.2022 - Current
Membership Development Manager
Historic Germanna
02.2017 - 06.2022
Tourism & Marketing Manager
Journey Through Hallowed Ground
03.2015 - 01.2017
Museum Educator
Morven Park
04.2013 - 03.2015
Master of Arts in Applied History -
Shippensburg University of Pennsylvania
Bachelor of Arts in History -
University of Illinois at Springfield
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