ASHLEY AMOS
Red Hat
Raleigh,NC
Summary
Customer reference management leader focused on converting customer relationships into measurable advocacy. Develops executive alignment and targeted marketing programs to accelerate sales pipeline growth and increase customer engagement. Coordinates cross-functional partners to deliver outcomes aligned with business objectives.
12
years of professional experience
Work History
Senior Program Manager, Customer References
6 Years 6 Months- Executive Engagement and Advisory: Lead customer alignment strategies for top tier executive events including Executive Exchanges and Strategic Advisory Boards to deepen C suite relationships, drive business alignment, and elevate customer perspectives in product strategy.
- Executive and Regional Program Strategy: Scale regional marketing enablement by designing customer advocacy frameworks and reference programs for adoption across global sales and marketing teams.
- Co-developed tailored reference portfolios with enterprise accounts, producing multi-format assets such as case studies, video testimonials, press releases, and analyst engagements to strengthen customer advocacy.
- Directed C-level customer placements and mainstage keynotes at Red Hat flagship events, amplifying brand reach through compelling enterprise account stories.
- Accelerated sales pipeline by partnering with field organizations to deploy targeted advocacy assets, resolving deal friction and enhancing momentum across active sales opportunities.
- Strategic Recruitment and Advocacy Alignment: Build global customer reference pipelines mapped to core business objectives, identifying and filling advocacy gaps through cross functional partnerships.
- Peer to Peer Community and Thought Leadership: Curate and facilitate executive networking initiatives including roundtables, targeted webinars, and private briefings to build customer networks and shorten sales cycles.
- Trusted Strategic Advisor: Serve as a trusted liaison between enterprise accounts and internal stakeholders, establishing rapport to align customer advocacy goals with long term company growth strategies.
Account Representative, NA Public Sector
2 Years- Exceeded annual sales targets and individual performance metrics consistently.
- Sold entire enterprise portfolio of Red Hat within assigned federal agencies.
- Enhanced customer relationships and secured new business opportunities within assigned agencies.
- Coordinated sales forecasts, quoting, proposal responses, and deal tracking to support sales efforts.
- Streamlined renewal processes to ensure continuity across designated agencies.
- Leveraged partner relationships for new acquisitions and upselling opportunities.
Public Sector Account Executive
1 Year 8 Months- Served as primary liaison for large education accounts in North and South Carolina, fostering strong relationships to enhance customer satisfaction.
- Leveraged customer relationships to secure new business within account portfolio.
- Managed multi-million-dollar quarterly quotas to achieve revenue targets.
- Enhanced profitability through development and implementation of innovative software and service offerings tailored to client needs.
- Coordinated with extended teams on pricing approvals and strategic pricing initiatives to align offerings with market demands.
Inside Sales Representative
2 Years 2 Months- Consistently exceeded established sales targets, demonstrating high performance.
- Established strong relationships through targeted phone calls and emails, enhancing client engagement.
- Utilized consultative selling skills to identify opportunities and foster connections.
- Collaborated with seasoned outside field representatives to exceed quarterly targets.
- Acquired, developed, and retained education accounts, contributing to overall revenue growth.
Education
Bachelor of Science (B.S.) - Business Administration, Marketing
Graduated Summa Cum Laude
Skills
Customer advocacy
Sales and marketing
Strategic planning
Program execution
Project scope management
Executive collaboration
Team leadership
Project scope management
Public and analyst relations
Personal Information
Title: Senior Program Manager, Customer References
Accomplishments
- Customer Reference Growth: Recruited 100+ new logos into the customer reference program
- New Technology: Led the implementation of a new customer reference content management tool and serve as the point of contact for the vendor
- High Impact Content + Awards: Work with Innovation Award customers yearly on their content packages, promotional plan and presence at Red Hat Summit
- Strategic Automation: Led the initiative to automate customer reference language in sales contracts for OpenShift Virtualization and AI in partnership with sales leadership and business units
- Executive Keynote Success: Secured and supported 20+ customer spotlights at Red Hat Summit, Executive Exchange, Regional Analyst Days, Strategic Advisory Board
- Accelerate Sales Pipeline: Assist in requested reference calls and facilitate the conversations as needed for high priority sales opportunities
Timeline
Senior Program Manager, Customer References
Red Hat
03.2020 - Current
Account Representative, NA Public Sector
Red Hat
03.2018 - 03.2020
Public Sector Account Executive
Lenovo
07.2016 - 03.2018
Inside Sales Representative
Lenovo
05.2014 - 07.2016
North Carolina State University
Bachelor of Science (B.S.) from Business Administration, Marketing