Ashley Cutter
Wilmot
Summary
Brand Designer with 10+ years of experience across digital, print, and large-format campaigns. I’m big on making brands feel consistent everywhere they show up, especially when a team is moving fast and the work volume is high. I build simple layout systems that keep quality up and headaches down, and I’m comfortable owning work from early concept through vendor-ready delivery. I’ve led creative for a nationally recognized brand, mentored designers, and helped cut production timelines by 25% by improving the team’s workflow with AI-assisted tools. I’m excited about Coveo because your work lives at the intersection of clarity and action, and that’s exactly where great design earns its keep.
Overview
7
7
years of professional experience
Work History
Ecommerce Business Owner- Broke B
Myself
Wilmot
06.2023 - Current
- Developed targeted marketing strategies that increased product visibility and customer engagement.
- Created engaging social media content that enhanced brand awareness and interaction.
- Promoted business on social media to maximize brand identity and drive revenue.
- Conducted market research to identify customer needs and emerging trends.
- Established relationships with suppliers and vendors for seamless operations.
- Determined pricing strategies based on cost analysis and competitive landscape.
- Oversaw financial budgeting and expense tracking to maintain fiscal health.
- Regularly updated website content to align with current market trends.
Lead Planet Fitness Graphic Designer
Spectrum Marketing Companies
Manchester
12.2021 - Current
- Collaborated with clients to develop visual branding concepts that supported business objectives.
- Designed marketing materials for digital and print campaigns, increasing brand visibility.
- Created graphics for social media and website content to drive engagement.
- Utilized Adobe Creative Suite to produce high-quality designs across various formats.
- Coordinated with project managers to ensure timely completion of design projects.
- Conducted design reviews, providing constructive feedback to improve overall quality.
- Developed style guides to maintain brand consistency across all platforms.
- Maintained a digital asset library for organized access to graphics and artwork.
Senior Pre-Press Graphic Designer
Echo Communications, Inc.
New London
10.2018 - 11.2021
- Created plate-ready print files through preflight processes and final output for press.
- Designed print materials such as brochures, flyers, and posters for marketing campaigns.
- Utilized graphic design software to generate high-quality visual assets.
- Produced weekly local ad magazine by assembling advertiser artwork and balancing layouts to meet publication deadlines.
- Edited photographs for digital platforms including web banners and social media posts.
- Mentored junior designers, enhancing their skills and fostering collaboration within the team.
- Maintained organized design archives and project files for efficient access.
- Presented design proposals to clients, effectively incorporating feedback to align with client vision.
Education
Bachelor of Science - Graphic Design
Full Sail University
Winter Park, FL06.2020
Bachelor of Arts - Graphic Design
Southern New Hampshire University
Hooksett, NH12.2016
Skills
- Graphic design and branding
- Logo design and identity
- Visual storytelling and content creation
- Adobe Creative Suite proficiency
- Print production and video editing
- Production layouts and marketing strategy
- Creative problem solving and thinking
- Attention to detail in communication
- Team collaboration skills
- Large Format Design
- Team Management
Accomplishments
2020 Pine Awards – Self-Promotional Brochure
Timeline
Ecommerce Business Owner- Broke B
Myself
06.2023 - Current
Lead Planet Fitness Graphic Designer
Spectrum Marketing Companies
12.2021 - Current
Senior Pre-Press Graphic Designer
Echo Communications, Inc.
10.2018 - 11.2021
Bachelor of Science - Graphic Design
Full Sail University
Bachelor of Arts - Graphic Design
Southern New Hampshire University