Ashley Delgado
Baltimore ,MD
Summary
Visual Merchandising leader with 10 years of Under Armour experience driving product storytelling, executing seasonal directives, and elevating in-store presentation to maximize athlete engagement. Skilled in floorset execution, fixture planning, cross-functional partnership, and delivering consistent, premium brand experiences across multiple store environments.
Overview
7
7
years of professional experience
Work History
Account Services, Professional
Under Armour
Baltimore, MD
09.2024 - Current
- Partner with cross-functional teams—including Merchandising, Operations, and Finance—to resolve complex account issues and ensure smooth execution aligned with brand standards.
- Gather and analyze consumer and operational data to support strategic planning and improve cross-functional workflow
- Enhance customer and partner satisfaction through accurate communication, solution-building, and consistent operational follow-through.
- Streamline processes and introduce new coordination methods that increase efficiency and clarity across teams
Sr. Assistant Store Manager (Visual)
Under Armour
Norfolk, VA
03.2023 - 09.2024
- Led all visual merchandising execution for the store, ensuring seasonal directives, floorsets, and product placement were implemented with precision and consistency
- Translated company VM strategy into clear guidance for store teams, driving brand-right presentation across all zones
- Optimized store layouts and consumer flow, resulting in measurable category growth (Women’s +4%, Youth +5%)
- Audited floorset execution, coached visual team members, and provided feedback to elevate product storytelling.
- Partnered with field visual leaders and marketing teams to support product launches and seasonal floorsets
- Awarded North America Q1 Game Ball for excellence in performance and leadership
Field Projects Teammate
Under Armour
05.2022 - 01.2024
- Executed four NSO (New Store Opening) and remodel projects, ensuring all brand VM directives were executed flawlessly from planning to final delivery.
- Collaborated with cross-functional partners in merchandising, store operations, and store management teams to prepare store environments for opening day
- Maintained organization and time management across multiple concurrent projects, ensuring deadlines and visual standards were consistently met
Associate Store Manager (Visual)
Under Armour Inc.
Blackwood, NJ
08.2019 - 03.2023
- Led visual direction and floorset execution, ensuring seasonal transitions and product stories were presented with clarity and accuracy
- Improved sales from $6.5M to $10M over two years by strengthening merchandising strategies, consumer flow, and visual presentation
- Provided hands-on visual coaching, style guide interpretation, and mannequin styling aligned with brand vision
- Conducted regular store walks to assess visual effectiveness, identify gaps, and drive continuous improvement across product zones
- Enhanced customer engagement by leveraging merchandising insights and customer feedback to refine product presentation.
Education
Bachelor of Science - Criminal Justice- Investigative Services
University of New Haven
West Haven, CT01.2016
Skills
- Visual Merchandising Strategy & Execution
- Seasonal Directives & GTM Support
- Product Storytelling & Brand Standards
- Cross-Functional Collaboration
- Floorsets, Layouts & Mannequin Styling
- Retail Operations & Field Communication
Timeline
Account Services, Professional
Under Armour
09.2024 - Current
Sr. Assistant Store Manager (Visual)
Under Armour
03.2023 - 09.2024
Field Projects Teammate
Under Armour
05.2022 - 01.2024
Associate Store Manager (Visual)
Under Armour Inc.
08.2019 - 03.2023
Bachelor of Science - Criminal Justice- Investigative Services
University of New Haven