Ashley Viruet
Illinois
Summary
Dynamic and results-driven Account Executive with a proven track record in beauty and retail leadership. Currently managing 50+ retail accounts across Ulta Beauty and Sephora, I specialize in building high-impact brand partnerships, leading immersive education strategies, and driving top-tier skincare performance in a competitive market. Recognized for revitalizing key relationships and executing large-scale product launches with precision, I bring a unique blend of field execution, training, and event activation. My strengths lie in cross-functional collaboration, leadership development, and creating customer-centric brand experiences that leave a lasting impact.
Overview
12
12
years of professional experience
Work History
Account Executive
Tatcha
Illinois
05.2024 - Current
- Manage and support 54 retail accounts across Ulta Beauty and Sephora locations in Illinois.
- Rebuilt and strengthened Tatcha's partnership with Sephora, enhancing brand presence and cross-functional collaboration.
- Maintained top 5 skincare performance ranking across Sephora locations.
- Lead exempt management trainings, in-store product education, and district-wide rollouts for major launches.
- Execute round robins across multiple districts supporting Tatcha's expansion into new Ulta markets.
- Collaborate with Sephora district teams to drive brand awareness and sales through immersive education and leadership engagement.
- Represent Tatcha at national and international events including Sephoria, Ulta Beauty World, and Field Leadership Conference.
- Supported high-impact brand activations, including pop-up events in New York and Canada.
High Volume Assistant Store Manager
Sephora
Michigan Avenue, Illinois
05.2016 - 12.2023
- Aligned and executed corporate events to drive store performance.
- Hired and managed licensed artists for the studio.
- Led recruitment, interviewing, and hiring processes aligned with store needs.
- Trained and developed supervisors on client experience, product knowledge, and career growth.
- Conducted training classes and maintained professional relationships with key stakeholders.
- Reported daily, weekly, and monthly sales performance to leadership.
- Drove engagement and motivation through team leadership and customer resolution.
Associate - Men's Furnishings / Handbags
Nordstrom
Oakbrook, Illinois
11.2015 - 05.2016
- Built strong clientele and consistently exceeded sales goals.
- Enrolled in the company's management program.
- Provided visual expertise and served as a personal shopper for top clients.
Assistant Manager
Justice
Oakbrook, Illinois
06.2015 - 11.2015
- Oversaw merchandise flow, visual standards, floor planning, and execution.
- Ensured compliance with loss prevention and internal communication standards.
Sales Associate - Cosmetics
Neiman Marcus
Oak Brook, Illinois
11.2013 - 01.2015
- Provided expert knowledge of skincare and cosmetic lines.
- Achieved event goals and cultivated loyal customer relationships.
Education
Licensed Esthetician -
G Skin and Beauty
Chicago, Illinois08.2013
Associate in General Studies -
Triton College
River Grove, Illinois02.2012
General Studies -
St. Joseph High School
Westchester, Illinois06.2008
Skills
- Retail Strategy & Execution
- Cross-Functional Team Leadership
- Brand & Account Management
- Education & Field Training Strategy
- High-Volume Territory Management
- Skincare & Beauty Expertise
- Event Activation & Brand Immersion
- Relationship Building & Client Retention
- Sales Forecasting & Performance Analysis
- Launch Strategy & Rollout Execution
- Visual Merchandising & Store Experience
- Public Speaking & Presentation Skills
Timeline
Account Executive
Tatcha
05.2024 - Current
High Volume Assistant Store Manager
Sephora
05.2016 - 12.2023
Associate - Men's Furnishings / Handbags
Nordstrom
11.2015 - 05.2016
Assistant Manager
Justice
06.2015 - 11.2015
Sales Associate - Cosmetics
Neiman Marcus
11.2013 - 01.2015
Licensed Esthetician -
G Skin and Beauty
Associate in General Studies -
Triton College
General Studies -
St. Joseph High School