Ashley DiMarino
White Plains,NY
Summary
Customer-obsessed product and operations professional with 7+ years of experience in digital product development, cross-functional team collaboration, and supply chain management. Proven success in driving global go-to-market strategies, improving customer experiences, and managing complex product portfolios across e-commerce, retail, and fashion brands. Adept at leveraging data to guide decisions, optimize processes, and deliver iterative value in fast-paced, ambiguous environments.
Overview
9
9
years of professional experience
Work History
Product Development Manager
Party City
08.2021 - 09.2024
- Led end-to-end product lifecycle for over 250+ SKUs in seasonal wearables, ensuring timely launches and optimized margins.
- Collaborated with cross-functional teams (design, merchandising, sourcing, marketing) to align on business objectives, user needs, and customer insights.
- Acted as primary liaison between domestic/international vendors and internal stakeholders to streamline product timelines and improve speed to market.
- Analyzed market research and consumer feedback to refine product offerings, ensuring alignment with target demographics and brand positioning.
Product Development & Business Operations Associate
Eileen Fisher
01.2019 - 07.2020
- Managed sample development, fit processes, and vendor relations in seasonal products, promoting a customer-first design approach.
- Produced actionable weekly reports to highlight sampling issues and improve go-to-market efficiency.
- Collaborated with global factories to ensure timely deliveries and proper fit for inclusive sizing programs.
Assistant Designer, Dress Division
Ralph Lauren
08.2017 - 01.2019
- Collaborated with design and product teams on seasonal strategies for fabric sourcing and trend research.
- Maintained product boards and tech packs to align stakeholders on product direction and timelines.
- Worked cross-functionally to evaluate style margins and confirm feasibility of new concepts.
Executive Assistant to SVP of Dresses
Ralph Lauren
10.2016 - 08.2017
- Oversaw design team activities, ensured timely approvals, and improved communication across design, R&D, product teams.
- Implemented creative and administrative initiatives to optimize workflows, boost departmental performance.
Product Design & Development Temp
Ralph Lauren
10.2015 - 10.2016
- Facilitated cross-functional print meetings; submitted proto sheets and tracked sales samples.
- Aligned product development with brand aesthetic through vendor coordination.
Education
Bachelor of Business Administration - Fashion Merchandising
LIM College
New York, NY05.2016
Skills
- Product Lifecycle Management (PLM) Systems
- E-commerce & Omnichannel Strategy
- Cross-Functional Collaboration
- Data-Driven Decision Making
- Sample & Vendor Management
- Microsoft Office, BPCS
Timeline
Product Development Manager
Party City
08.2021 - 09.2024
Product Development & Business Operations Associate
Eileen Fisher
01.2019 - 07.2020
Assistant Designer, Dress Division
Ralph Lauren
08.2017 - 01.2019
Executive Assistant to SVP of Dresses
Ralph Lauren
10.2016 - 08.2017
Product Design & Development Temp
Ralph Lauren
10.2015 - 10.2016
Bachelor of Business Administration - Fashion Merchandising
LIM College
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