Ashley Gwaltney
Atlanta,GA
Summary
Seasoned Salon Owner/Operator with wide-ranging experience in salon operations, customer service, and team leadership. Creative and detail-oriented professional with a strong background in visual branding, client experience, content production, and trend-driven execution. Experienced in translating creative concepts into polished results through styling, photoshoots, brand support, and elevated presentation. Proven ability to collaborate with teams, manage multiple projects, and maintain brand consistency across fast-paced environments. Skilled in creative coordination, visual storytelling, talent preparation, and delivering engaging experiences that strengthen brand identity and audience connection. Made significant improvements in previous work settings through strategic planning, innovative marketing strategies, and comprehensive staff training programs.
Overview
9
9
years of professional experience
1
1
year of post-secondary education
Work History
Salon Owner/Operator
Myself
Atlanta, GA
01.2025 - Current
- Owned and operated a successful salon business, overseeing branding, client experience, scheduling, budgeting, and daily operations
- Directed the creative vision of the salon, curating service menus, seasonal trends, visual presentation, and overall brand identity
- Built and maintained strong client relationships through personalized service, communication, and attention to detail
- Applied strong visual and trend awareness to styling, merchandising, and presentation, enhancing overall client appeal.
- Demonstrated adaptability, leadership, and organization while balancing creative execution with administrative responsibilities.
Administrative Assistant
Anthony Osorio/ BootyKing
Los Angeles, California
04.2017 - Current
- Served as a key point of contact for client inquiries, orders, partnerships, and general support requests.
- Resolved customer concerns with empathy and solution-focused communication, improving satisfaction and retention.
- Managed customer and business email communications for a growing fitness brand, ensuring timely, professional, and brand-aligned responses
- Collaborated with leadership to identify recurring customer needs and improve internal processes
Hairstylist
Aviary {organic Beauty Collective}
Atlanta, GA
06.2021 - 02.2025
- Delivered personalized haircutting, coloring, styling, and treatment services while maintaining high client satisfaction and retention
- Stayed current on industry trends, techniques, and products to deliver modern, high-quality results.
- Collaborated with salon team members to maintain a creative, positive, and high-performing work environment.
- Built strong client relationships through exceptional customer service, professionalism, and consistent communication.
Celebrity hairstylist assistant
Priscilla valles
Los Angeles, CA
04.2018 - 05.2020
- Managed schedule coordination, client readiness, and timing to keep appointments and productions running efficiently.
- Worked closely with glam teams, photographers, stylists, and production staff in fast-paced, high-pressure environments
- Maintained strict professionalism, discretion, and confidentiality when working with celebrity and VIP clientele.
- Gained advanced knowledge of editorial trends, luxury service standards, and high-level beauty industry operations
Freelance Hairstylist
Myself
Los Angeles, California
01.2017 - 03.2021
- Executed camera-ready hair looks aligned with creative briefs, brand identity, and campaign goals.
- Provided on-set hairstyling for commercial campaigns, brand shoots, and social media content for brands including Nike, PacSun, Hurley, and emerging digital brands.
- Interpreted mood boards and direction to create trend-forward, marketable looks for e-commerce, editorial, and social media use
- Worked professionally with talent and models of diverse hair types and textures, ensuring comfort and confidence on set
- Contributed to visually impactful content that strengthened brand presence and audience engagement
Education
Cosmetology - Cosmetology
Paul Mitchell The School
Costa Mesa, CA 06.2014 - 06.2015
Forsyth Academy
Cumming, GASkills
- Administrative Support
- Creative Direction Support
- Scheduling & Appointment Coordination
- Time Management
- Customer Relationship Management (CRM)
- Visual Styling
- Trend Forecasting
- Content Shoot Preparation
- Client Relations
References
References available upon request.
Timeline
Salon Owner/Operator
Myself
01.2025 - Current
Hairstylist
Aviary {organic Beauty Collective}
06.2021 - 02.2025
Celebrity hairstylist assistant
Priscilla valles
04.2018 - 05.2020
Administrative Assistant
Anthony Osorio/ BootyKing
04.2017 - Current
Freelance Hairstylist
Myself
01.2017 - 03.2021
Cosmetology - Cosmetology
Paul Mitchell The School
06.2014 - 06.2015
Forsyth Academy