Ashley Hanna-Williams
Columbia,SC
Summary
Data-driven research and analytics professional with 10+ years of experience transforming complex datasets into actionable insights that inform strategic decision-making. Proven expertise in market intelligence, statistical analysis, and KPI development across healthcare, government, and financial services sectors. Skilled at synthesizing primary and secondary research, identifying emerging trends, and delivering insights that guide leadership strategy and organizational growth. Recognized for building strong stakeholder partnerships, managing high-impact research initiatives, and translating data into clear recommendations that drive measurable outcomes.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Market Insights Manager
Roper St. Francis Healthcare
Charleston, SC
01.2023 - Current
- Analyze healthcare market trends, demographic data, and consumer insights to identify growth opportunities and guide organizational strategy within Charleston's PSA and SSA.
- Oversaw the creation of high dollar campaign structures and tracked performance metrics from inception to completion.
- Conducted market research to assess competitive landscape and identify opportunities for growth within healthcare services.
- Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and strategic initiatives.
- Collaborated with stakeholders to refine strategies based on performance insights.
- Drove the development of comprehensive reports to inform strategic planning across 7+ healthcare service lines.
Marketing Intelligence Specialist
BlueCross BlueShield of South Carolina
Columbia, SC
01.2022 - 01.2023
- Analyzed intelligence reports to identify trends and provide actionable insights for decision-making impacting more than 200+ agents.
- Designed and implemented surveys through Qualtrics while leading 30+ focus group activities to enhance data collection efforts.
- Conducted risk assessments to inform policy development and ensure compliance with regulatory standards.
- Presented findings to senior leadership, influencing strategic direction based on intelligence analysis.
Statistical/Research Analyst III
SC Commission for Minority Affairs
Columbia, SC
01.2021 - 01.2022
- Collected and analyzed publicly available data from federal and state agencies to develop insights related to South Carolina’s ethnic minority populations.
- Conducted statistical analysis to identify socioeconomic trends impacting more than 40+ unique communities across the state.
- Cleaned, validated, and structured complex datasets to ensure accuracy and reliability in reporting.
- Produced quarterly and annual reports translating research findings into accessible information for policymakers and stakeholders.
- Supported data-driven initiatives designed to inform public policy and community programs.
Research & Planning Administrator
SC Dept. of Employment & Workforce
Columbia, SC
01.2018 - 01.2021
- Led research initiatives within the Business Intelligence Unit, focusing on complex statistical analysis and market research to optimize grant compliance with U.S. Department of Labor standards.
- Directed community outreach efforts to effectively communicate labor market insights for South Carolina.
- Oversaw the creation of approximately 25+ publications utilizing labor market information for dissemination on agency's website.
Research/Remediation Associate
Wells Fargo
Columbia, SC
01.2016 - 01.2018
- Analyzed data trends to drive process improvements and enhance customer satisfaction.
- Resolved more than 208 high-dollar customer complaints by collaborating with store bankers and Wells Fargo team members.
- Identified root causes through detailed investigations and created effective correspondence.
Education
Bachelor of Science - Mathematical Sciences
Francis Marion University
Florence, SC05-2015
Skills
- CRM Campaign Management
- CRM Data Analysis & Reporting
- Brand strategy
- Qualitative research
- Behavioral analysis
- Quantitative research
- Competitive analysis
- Business intelligence
- Survey design & Focus groups
- Trend forecasting
- Consumer insights
- KPI Development
- Marketing Strategies
- Organizational Skills
- Microsoft Office
Certification
- Data Analyst Certification
- AWS Certified Cloud Practitioner
- SC Licensed Life, Accident & Health Producer
- Bank of America Women in Business and Entrepreneurship Certification
Timeline
Market Insights Manager
Roper St. Francis Healthcare
01.2023 - Current
Marketing Intelligence Specialist
BlueCross BlueShield of South Carolina
01.2022 - 01.2023
Statistical/Research Analyst III
SC Commission for Minority Affairs
01.2021 - 01.2022
Research & Planning Administrator
SC Dept. of Employment & Workforce
01.2018 - 01.2021
Research/Remediation Associate
Wells Fargo
01.2016 - 01.2018
Bachelor of Science - Mathematical Sciences
Francis Marion University