Sydney Fleming
Pittsburgh,PA
Summary
Results-driven Digital Marketing Specialist with expertise in email marketing and CRM campaign management at Federated Hermes. Proven track record in executing high-impact campaigns using Adobe Marketo Engage, while fostering collaboration and mentorship in team environments. Adept at aligning digital strategies with business objectives and ensuring compliance in all initiatives.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Federated Hermes
Pittsburgh, USA
04.2024 - Current
- Facilitate end-to-end email campaign lifecycle from intake through deployment, ensuring accuracy, compliance, and on-time delivery across multiple initiatives.
- Develop and maintain Salesforce campaigns, aligning digital marketing initiatives with CRM data, reporting, and downstream sales activity.
- Apply advanced Marketo expertise to build, execute, and optimize email campaigns supporting engagement, regulatory compliance, and business objectives.
- Execute and schedule organic social media content; analyze performance metrics to inform optimization and ongoing digital strategy.
- Manage website updates and content changes in collaboration with internal stakeholders to support marketing and business goals.
- Contributed to a full corporate website redesign and launch, including content authoring, user acceptance testing (UAT), and cross-functional quality assurance.
- Ensure all digital marketing efforts adhere to financial services compliance requirements and brand standards.
Digital Media Intern
Matthew Knizner State Farm Agency
Greensburg, USA
01.2022 - 06.2022
- Designed and updated a successful Instagram account for an independent State Farm Agency.
- Created a full social media rebrand for the business to increase customer engagement.
- Collaborated with senior management at the Agency on various marketing projects.
- Provided marketing recommendations based on 'Google My Business' data analytics.
Education
B.A. - Integrated Marketing Communication
Duquesne University
Pittsburgh, PASkills
- Email marketing
- CRM campaign management
- Social media strategy
- Content management
- Regulatory compliance
- Adobe Marketo Engage
- Salesforce CRM
Certification
- Adobe Certified Professional - Marketo Engage Business Practitioner, Adobe Marketo Engage, 01/01/26, Present, Demonstrates proficiency across the full Marketo lifecycle, including segmentation strategy, program setup, email creation, testing, execution, and performance reporting.
- Business Administration Specialist, Trailhead by Salesforce, 01/01/23, Present, Demonstrates applied knowledge of CRM systems, reporting, and campaign execution to support cross-functional business objectives.
Leadership And Community Affiliations
- Young Life Leader, Young Life Ministry, Pittsburgh, PA, 04/01/21, Present, Provide ongoing mentorship to high school students, supporting personal development, goal-setting, and positive decision-making., Facilitates weekly meetings and presentations, in both formal and informal settings.
- Assistant Girls Lacrosse Coach, Franklin Regional High School, Murrysville, PA, 03/01/24, Present, Communicate regularly with coaching staff and school administrators to support program goals and student development., Serve as a mentor and positive role model, reinforcing accountability, leadership, and time management among student-athletes., Maintain clear communication with coaching staff, players, and school administrators.
Timeline
Digital Marketing Specialist
Federated Hermes
04.2024 - Current
Digital Media Intern
Matthew Knizner State Farm Agency
01.2022 - 06.2022
B.A. - Integrated Marketing Communication
Duquesne University