ASHLEY HOWARD
Tulsa,OK
Summary
People-first, results-driven multi-unit leader with 10+ years of experience leading high-volume retail and food service operations. Proven track record of opening new stores, developing leaders, improving profitability, and delivering brand-consistent customer experiences across multiple locations. Known for hands-on leadership, strong culture-building, and accountability in fast-growth environments. Seeking to bring an elevated, performance-focused leadership style to Vuori.
Overview
2026
2026
years of professional experience
Work History
Multi-Unit Manager
Nothing Bundt Cakes
Oklahoma & Dallas, TX
2021 - Current
- Led full operational oversight for three franchise locations, managing P&L, staffing, training, and brand execution
- Opened and launched three new stores, overseeing hiring, onboarding, operational setup, and successful grand openings
- Developed and coached high-performing leadership teams, promoting 30+ team members into leadership roles
- Drove consistent revenue growth through disciplined operations, local community engagement, and guest experience focus
- Optimized labor, scheduling, inventory, and vendor partnerships to improve profitability while maintaining brand standards
- Ensured consistent execution of company processes, food safety, and operational excellence across all locations
- Served as a hands-on leader during peak business periods, modeling expectations and coaching leaders in real time
- Oversaw daily operations across multiple locations, ensuring consistency in product quality and customer service.
Store Manager
The Baked Bear
Dallas, TX
2020 - 2021
- Managed daily operations of a high-volume retail location, ensuring exceptional customer experiences
- Led hiring, onboarding, training, and scheduling for a team of 15+ employees
- Improved operational efficiency while reducing labor costs and maintaining strong guest satisfaction
- Executed local marketing initiatives and community partnerships to drive traffic and brand awareness
- Maintained visual merchandising, cleanliness, and brand standards in a fast-paced environment
- Developed team schedules to optimize staffing levels and enhance productivity.
Retail Operations Manager
Design Loop
Minneapolis, MN
2018 - 2019
- Achieved seamless order processing by effectively managing purchase orders for assigned accounts. Streamlined order verification with sales and retail partners to enhance accuracy and efficiency.
- Managed and reported accurate product attribute data, encompassing UPC case packs and dimensions.
- Resolved discrepancies in item information through systematic troubleshooting.
- Ensured compliance with customer routing and labeling standards to enhance operational efficiency.
- Tracked and relayed shipment updates to ensure timely delivery.
- Compiled and organized inventory reports for sales team utilization.
Account Manager
Premium Retail Services
Minneapolis, MN
01.2014 - 01.2018
- Managed client relationships and retail execution for major consumer brands across multiple locations
- Supervised and coached field representatives to ensure merchandising and promotional excellence
- Analyzed sales performance and delivered actionable, data-driven insights to clients
- Partnered with retail leadership teams to strengthen brand presence and drive sales growth
- Cultivated strong client relationships to enhance customer satisfaction and retention.
- Developed strategic account plans to drive growth and maximize revenue opportunities.
Education
Bachelors - Fashion & Retail Management
The Internation Art Institute of Minnesota
Minneapolis, MN01-2012
Skills
- Multi-Unit Leadership (3 Locations)
- New Store Openings & Market Expansion
- P&L Ownership & Financial Performance
- Sales Growth & KPI Management
- Talent Development & Succession Planning
- Labor Optimization & Scheduling
- Brand Standards & Visual Excellence
- Customer Experience Leadership
- Cross-Functional Collaboration
Timeline
Account Manager
Premium Retail Services
01.2014 - 01.2018
Multi-Unit Manager
Nothing Bundt Cakes
2021 - Current
Store Manager
The Baked Bear
2020 - 2021
Retail Operations Manager
Design Loop
2018 - 2019
Bachelors - Fashion & Retail Management
The Internation Art Institute of Minnesota
ADDITIONAL HIGHLIGHTS
- Experienced in scaling operations during periods of rapid growth
- Strong balance of people leadership and operational accountability
- Passionate about building inclusive, high-performing teams and premium customer experiences