Summary
Work History
Education
Skills
Timeline
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Ashley Hughes

Ashley Hughes

Atlanta,GA

Summary

Digital Marketing Strategist with extensive expertise in orchestrating multi-channel marketing strategies and leading digital transformations. Proficient in integrating SEO, content strategy, and analytics to drive brand evolution and market expansion, while fostering collaborative environments to enhance customer engagement. Passionate about pioneering innovative marketing solutions and committed to delivering strategic initiatives that align with business objectives.

Work History

DIGITAL STRATEGY & MARKETING EXECUTION MANAGER

AmeriSave Mortgage Corporation
Atlanta, GA
  • Orchestrated comprehensive SEO and paid search campaigns, implementing A/B testing across digital touchpoints to enhance conversion rates.
  • Led cross-functional initiatives with IT teams to optimize site architecture and user experience, driving substantial improvements in customer engagement.
  • Pioneered video marketing strategies and hybrid database solutions while managing multi-channel social media presence for brand growth.
  • Developed and executed strategic content placement initiatives, enhancing site functionality and navigation across all devices.
  • Spearheaded digital transformation through mobile-first UX strategies, leveraging Adobe Marketing Cloud analytics to optimize customer journey experience.
  • Led cross-functional partnerships with IT teams to streamline user experience and implement SEO best practices across all digital touchpoints.
  • Launched integrated mobile-first UX initiatives, merging customer journey analytics with Adobe Marketing Cloud to enhance digital touchpoint performance.

DIGITAL STRATEGY & PROJECT MARKETING EXECUTION MANAGER

Entreholic
Atlanta, GA
  • Drive data- informed marketing automation initiatives, integrating CRM systems with digital platforms to enhance customer engagement and optimize campaign performance.
  • Lead cross-functional teams in executing comprehensive brand strategies, managing digital product launches, and implementing targeted demand generation campaigns.
  • Pioneer advanced digital marketing solutions, combining SEO, paid search, and content marketing to create cohesive user experiences and drive market penetration.
  • Develop and monitor comprehensive digital KPI dashboards, ensuring strategic alignment between marketing initiatives and business objectives.
  • Orchestrate end-to-end digital marketing strategies across global markets, aligning omnichannel campaigns with business objectives and delivering actionable insights to stakeholders.
  • Direct cross- functional teams in digital product launches while optimising SEO, paid search, and content marketing to drive market penetration and user engagement.
  • Design and maintain strategic KPI dashboards, ensuring alignment between marketing initiatives and core business objectives while adapting to market dynamics.
  • Spearhead data-driven marketing automation systems, integrating advanced analytics with CRM platforms to optimize customer journey mapping and conversion rates.
  • Implement cutting-edge digital marketing solutions by combining AI-powered targeting with personalized content strategies to enhance market reach.
  • Execute strategic omnichannel campaigns across global markets, delivering measurable improvements in customer acquisition and engagement metrics.
  • Architect comprehensive digital transformation initiatives, aligning marketing technology stack with evolving business requirements and market demands.

DIRECTOR OF MARKETING

CRH Healthcare
Atlanta, GA
  • Drive data-informed marketing automation initiatives, integrating CRM systems with digital platforms to enhance customer engagement and optimize campaign performance.
  • Lead cross-functional teams in executing comprehensive brand strategies, managing digital product launches, and implementing targeted demand generation campaigns.
  • Pioneer advanced digital marketing solutions, combining SEO, paid search, and content marketing to create cohesive user experiences and drive market penetration.
  • Develop and monitor comprehensive digital KPI dashboards, ensuring strategic alignment between marketing initiatives and business objectives.
  • Orchestrate end-to-end digital marketing strategies across global markets, aligning omnichannel campaigns with business objectives and delivering actionable insights to stakeholders.
  • Direct cross-functional teams in digital product launches while optimising SEO, paid search, and content marketing to drive market penetration and user engagement.
  • Design and maintain strategic KPI dashboards, ensuring alignment between marketing initiatives and core business objectives while adapting to market dynamics.
  • Spearhead data-driven marketing automation systems, integrating advanced analytics with CRM platforms to optimize customer journey mapping and conversion rates.
  • Implement cutting-edge digital marketing solutions by combining AI-powered targeting with personalized content strategies to enhance market reach.
  • Execute strategic omnichannel campaigns across global markets, delivering measurable improvements in customer acquisition and engagement metrics.
  • Architect comprehensive digital transformation initiatives, aligning marketing technology stack with evolving business requirements and market demands.
  • Orchestrated comprehensive SEM strategy managing 28,000 keywords, optimizing bid management and implementing click-to-call features to enhance online booking performance.
  • Revitalized brand identity through new standards, voice, and visual strategy while leading cross-functional team of managers, interns, and creative agencies.
  • Launched mobile-first website redesign with enhanced user functionality, revolutionizing booking experience and driving substantial revenue growth.
  • Developed streamlined creative fulfillment processes and negotiated media purchases while maintaining consistent brand messaging across all locations.
  • Led digital transformation by implementing mobile-first website and SEM strategy across 19 locations, resulting in 21% YOY revenue growth through enhanced booking systems.
  • Established comprehensive brand guidelines and visual identity framework while directing cross-functional teams of managers and creative professionals.
  • Streamlined creative fulfilment processes and vendor negotiations, reducing operational costs while maintaining premium brand positioning.
  • Orchestrated multi-channel marketing initiatives, optimising budget allocation and measuring campaign effectiveness through data-driven decision making.
  • Directed creative team operations and brand development, establishing cohesive marketing frameworks that enhance market presence and drive business growth.
  • Transform marketing objectives into actionable strategies, leading digital transformation while maintaining brand consistency across all channels.
  • Guided cross-functional teams in executing integrated marketing campaigns, ensuring seamless coordination between digital and traditional marketing efforts.
  • Led integrated marketing strategies across digital channels, driving brand evolution and market expansion through data-driven campaign orchestration.
  • Transform marketing objectives into actionable plans, leading digital innovation while maintaining consistent brand messaging across platforms.
  • Pioneer creative marketing solutions that enhance market presence, streamline communications, and drive sustainable business growth.
  • Develop and implement cutting-edge digital marketing strategies, fostering brand evolution through emerging technologies and platforms.

DIRECTOR OF MARKETING

Three Palms Speedway
Punta Gorda, FL
  • Orchestrated multi channel marketing initiatives, optimising budget allocation and measuring campaign effectiveness through data-driven decision making.
  • Directed creative team operations and brand development, establishing cohesive marketing frameworks that enhance market presence and drive business growth.
  • Transform marketing objectives into actionable strategies, leading digital transformation while maintaining brand consistency across all channels.
  • Guided cross-functional teams in executing integrated marketing campaigns, ensuring seamless coordination between digital and traditional marketing efforts.
  • Led integrated marketing strategies across digital channels, driving brand evolution and market expansion through data- driven campaign orchestration.
  • Transform marketing objectives into actionable plans, leading digital innovation while maintaining consistent brand messaging across platforms
  • Pioneer creative marketing solutions that enhance market presence, streamline communications, and drive sustainable business growth.
  • Develop and implement cutting-edge digital marketing strategies, fostering brand evolution through emerging technologies and platform.

DIRECTOR OF MARKETING OPERATIONS

NAMI of Collier County
Naples, FL
  • Orchestrated strategic PR initiatives through local media partnerships, speaking engagements, and targeted advertising campaigns to amplify organizational reach.
  • Managed end-to-end marketing operations including e-newsletter distribution, marketing collateral design, and maintenance of comprehensive contact databases.
  • Led integrated marketing operations, driving $50K+ in capital campaign contributions through strategic donor cultivation and multichannel content management.
  • Spearheaded digital transformation initiatives, optimizing web presence through data-driven SEO strategies and comprehensive analytics monitoring.
  • Developed localized marketing frameworks, implementing targeted PR campaigns through media partnerships and strategic community engagement.
  • Executed comprehensive donor relations programme, managing major gifts and planned giving while maintaining strong stakeholder relationship.
  • Optimized web presence through data-driven SEO strategies, content development, and analytics monitoring, ensuring consistent brand messaging across all channels.

Aerospace Combat Nurse

United States Air For
Washington, Hawaii
  • Administered medications and treatments per physician orders and protocols.
  • Assisted in medical procedures and provided support to surgical teams.
  • Educated patients on health management and wellness strategies.
  • Coordinated patient care with interdisciplinary teams across the facility.
  • Administered medications and treatments in accordance with physician orders.
  • Provided nursing care for patients with various medical diagnoses and treatments.

Education

MASTERS IN BUSINESS MANAGEMENT/MARKETING -

Liberty University
Lynchburg, VA

BACHELOR OF SCIENCE -

Liberty University
Lynchburg, VA

GA Department Of Education - GA Teaching License

GaPSC : 1953858

Skills

  • Digital Marketing
  • Marketing Strategy
  • Brand Management
  • SEO
  • Social Media
  • Marketing Automation
  • Analytics
  • Project Management
  • Campaign Management
  • Budget Management
  • Adobe Marketing Cloud
  • Content Strategy
  • UI/UX
  • Lead Generation
  • SEO optimization
  • Data analysis
  • Customer engagement
  • Brand development
  • Cross-functional leadership

Timeline

DIGITAL STRATEGY & MARKETING EXECUTION MANAGER

AmeriSave Mortgage Corporation

DIGITAL STRATEGY & PROJECT MARKETING EXECUTION MANAGER

Entreholic

DIRECTOR OF MARKETING

CRH Healthcare

DIRECTOR OF MARKETING

Three Palms Speedway

DIRECTOR OF MARKETING OPERATIONS

NAMI of Collier County

Aerospace Combat Nurse

United States Air For

MASTERS IN BUSINESS MANAGEMENT/MARKETING -

Liberty University

BACHELOR OF SCIENCE -

Liberty University

GA Department Of Education - GA Teaching License

GaPSC : 1953858

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Ashley Hughes