ASHLEY KALEEL
Pittsburgh,PA
Summary
Results-oriented Editorial Content Specialist with 6 years of experience in retail and content strategy. Develops impactful storytelling across print, digital, and social platforms for national campaigns. Leverages merchandising and buying expertise to create engaging, conversion-focused content that aligns with business objectives. Excels in cross-functional collaboration and executing complex campaigns from concept to large-scale launch.
Overview
6
6
years of professional experience
Work History
Editorial Content Specialist, RTW, CC & Beauty
Macy's
New York, NY
10.2023 - Current
- Lead development of editorial content and product storytelling for 15+ national seasonal campaigns annually, reaching millions across direct mail, digital, social, and broadcast channels.
- Translated trend research, market insights, and merchant strategies into compelling, commerce-driven narratives that enhanced category positioning and increased customer engagement.
- Identify and forecast emerging trends, defining seasonal narratives and “must-have” product assortments that inform cross-channel content and campaign direction.
- Developed comprehensive campaign roadmaps, including editorial frameworks, page layouts, and product placement to ensure cohesive execution.
Content Creator & UGC Strategist
Freelance
New York, NY
09.2021 - Current
- Partnered with 100+ fashion, beauty, and lifestyle brands to create engaging TikTok, Instagram, and UGC content for successful organic and paid media campaigns.
- Developed “Ashley Approved,” a signature content series highlighting curated trend-driven product recommendations.
- Led content production process, delivering impactful assets for social and paid channels.
- Built and engaged audience of nearly 10K across platforms, achieving consistent 9–11% engagement rate.
Assistant Buyer, Women's Coats
Macy's
New York, NY
12.2021 - 10.2023
- Negotiated with vendors to secure favorable pricing, increasing profitability for the product line.
- Managed inventory flow and purchase orders, ensuring optimal stock levels to meet customer demand.
- Analyzed sales performance and market trends to develop assortment strategies, enhancing category performance.
- Mentored junior buyers on assortment analysis and negotiation strategies, strengthening team capability and improving buying efficiency.
ASSISTANT BUYER, NATIONAL BRANDED BOTTOMS
Kohl's
Milwaukee, USA
08.2021 - 12.2021
- Leveraged data-driven insights to create merchandise floor plans that enhanced inventory turnover and boosted seasonal sales.
- Developed pricing and markdown strategies that increased sales and improved inventory performance.
- Forecasted demand and managed inventory levels to reduce overstock and maximize efficiency.
- Negotiated vendor pricing and transport terms, directly contributing to margin goals.
ALLOCATION ANALYST, SWIM AND OUTERWEAR
Kohl's
Milwaukee, USA
01.2021 - 08.2021
- Forecasted demand trends to inform allocation strategies, driving improved sales performance.
- Managed inventory allocation across 30+ brands, enhancing product flow and ensuring in-store availability.
- Collaborated with cross-functional teams to synchronize inventory with business objectives.
- Executed shipping and distribution plans to ensure timely product delivery.
Education
Bachelor of Science - Marketing, Public Relations and Advertising
Duquesne University
Pittsburgh, PA05-2020
Timeline
Editorial Content Specialist, RTW, CC & Beauty
Macy's
10.2023 - Current
Assistant Buyer, Women's Coats
Macy's
12.2021 - 10.2023
Content Creator & UGC Strategist
Freelance
09.2021 - Current
ASSISTANT BUYER, NATIONAL BRANDED BOTTOMS
Kohl's
08.2021 - 12.2021
ALLOCATION ANALYST, SWIM AND OUTERWEAR
Kohl's
01.2021 - 08.2021
Bachelor of Science - Marketing, Public Relations and Advertising
Duquesne University