Sophie Knight

Lead the editorial, social, and marketing strategy for INSIDE + OUT Upstate NY, a design-led digital publication reaching over 75,000 monthly readers and 40,000 across social platforms. Oversee brand storytelling across editorial, social, and member-facing channels, with a refined, luxury sensibility.

• Develop and manage integrated editorial and social media calendars, defining monthly themes, posting schedules, and campaign pacing.
• Forecast seasonal, cultural, and market trends to inform content direction, audience growth, and brand relevance.
• Create marketing proposals and editorial partnership plans, working directly with clients and brands to secure meaningful, on-brand coverage.
• Collaborate closely with partners, advertisers, and contributors to shape editorial narratives that align brand goals with authentic storytelling.
• Direct writers, photographers, and creative contributors oversee assignments, timelines, and on-brand execution.
• Top-edit all content for tone, clarity, and polish, maintaining a high-gloss, magazine-level editorial standard.
• Write 3–5 original features monthly, blending narrative depth with commercial and cultural insight.
• Guide visual direction, ensuring imagery, layouts, and art selections align with brand identity and aesthetic standards.
• Partner on member growth and marketing initiatives, supporting launches, promotions, and subscriber acquisition campaigns.
• Extend editorial vision into social content, ensuring consistency in voice, cadence, and visual storytelling across platforms.

• Directed guest operations for luxury vacation rental portfolio, ensuring exceptional guest experiences and effective property management.

Resolved escalated issues on weekends as primary decision-maker, overseeing reservations, arrivals, and departures.

Managed high-value bookings while delivering VIP service and supervising housekeeping and maintenance teams.

• Collaborated with vendors to implement contingency plans for maintaining service excellence and operational continuity.
• Elevated online review ratings through prompt, professional responses to guest feedback across platforms.
• Cultivated strong relationships with local business partners to enhance guest experience through partnerships.
• Conducted property evaluations by visiting, summarizing, and photographing potential additions to the portfolio.
• Analyzed guest feedback data to pinpoint improvement areas, implementing changes to boost satisfaction levels.
• Oversee a team of service agents, maintaining refined, consistent communication standards, while ensuring swift, thoughtful resolution of guest needs.

Provide high-touch design, event, and lifestyle support for private clients and executives, overseeing interiors, staging, events, and day-to-day operations—creating environments and experiences that feel seamless, considered, and beautiful.

• Design, stage, and refresh private residences for new homeowners, sellers, and long-term clients, balancing aesthetic refinement with real-life functionality.
• Collaborate closely with clients to understand personal style, routines, and goals, translating their vision into cohesive, livable spaces.
• Source furniture, art, décor, and finishes; manage vendor relationships, pricing, lead times, deliveries, and on-site installations.
• Lead design projects from concept through completion, including renovations, room transformations, and full-home styling.
• Plan and execute private events and celebrations, overseeing concept, décor, vendors, timelines, and guest experience—from intimate anniversary dinners on the beach for 40 guests to full-scale weddings in Montauk.
• Serve as a trusted executive and lifestyle assistant, managing schedules, travel, household operations, auctions, appointments, and personal projects.
• Support select clients with personal branding and social media, including content creation, visual storytelling, and posting as needed.
• Bring order, clarity, and elegance to complex households and professional lives, ensuring effortless flow across home, work, and social commitments.

Selected Design and Event Projects.

• Primary Bedroom Renovation: Custom built-ins, refreshed finishes, curated art, and layered décor to create a calm, cohesive retreat.
• Waterfront Apartment, Long Beach, NY: Coastal design and styling focused on comfort, light, and functionality.
• Private Beach Anniversary Celebration: Full event planning and styling for a 40-guest sunset celebration.
• Montauk Wedding: End-to-end planning support, décor coordination, and on-site execution.

Freelance and Contract Work — Marketing, Content, and Social Strategy East Hampton, NY.| 2019–Present

Provide strategic marketing, editorial, and social media leadership for luxury beauty, real estate, and lifestyle brands, helping founders, authors, artists, and teams refine their voice, grow their audience, and elevate brand presence across digital platforms.

• Develop and manage integrated marketing and social media strategies, including content calendars, posting schedules, campaign rollouts, and launch plans.
• Create original, high-performing editorial content—blogs, features, newsletters, and long-form storytelling—designed to drive engagement, brand authority, and audience growth.
• Lead social media content creation across Instagram, email, and digital platforms, blending editorial storytelling with commercial clarity.
• Serve as Marketing Director for a top-ranked Corcoran luxury real estate team in Sag Harbor, overseeing listing launches, newsletters, social campaigns, brand proposals, and photo/video production to elevate both team and property visibility.
• Manage book launch marketing for a New York Times bestselling author, including social strategy, branded merchandise, promotional campaigns, and event coordination to maximize reach and engagement.
• Execute PR and press outreach for artists and creatives, developing press materials, and managing visibility around gallery exhibitions and cultural events.
• Lead store opening and event-driven marketing, including daily social content, launch messaging, and brand storytelling—most notably for Onda Beauty—ensuring a cohesive voice and visual consistency across channels.

Oversaw beauty and wellness editorial vertical, shaping content strategy for national publication.

Executed monthly editorial lineup, producing over 17 pages of print and digital content.

Directed market coverage by identifying trends and expert voices for authoritative editorial insights.

• Collaborated with Art Department on visual concepts, leading photo shoots and layout design.
• Represented magazine at industry events to enhance brand visibility and strengthen relationships.
• Partnered with publishers and sales teams to drive advertising initiatives and revenue growth.

Designed and initiated targeted outreach programs and events to enhance brand visibility.

Spearheaded global publicity efforts by developing comprehensive PR strategies that garnered positive reviews.

• Mentored a high-performing team, including a PR Manager and Coordinator, to drive regional press growth.
• Established an amenities program and led cross-promotions to elevate brand image.
• Oversaw multiple special projects from conception to completion, ensuring timely delivery.
• Created and edited PR, educational, marketing, and company magalog content; recommended effective strategies to boost productivity.