Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

SOPHIE KNIGHT

Dynamic Content Creator & Brand Strategist | Expert In Real Estate, Beauty, Wellness & Lifestyle
Rhinebeck,NY
SOPHIE KNIGHT

Summary

With over 25 years of experience, I have a proven track record in creating compelling content, developing brand-driven social media strategies, and executing targeted marketing initiatives. Throughout my career, I have worked with top magazines, real estate companies, individuals, and websites to deliver exceptional results. As a creative editor and skilled storyteller, my expertise lies in crafting copy that captures and defines a brand's identity and deeply engages its audience. Drawing from extensive knowledge of the beauty, wellness, real estate, and interior design industries, I excel in aligning creative goals with client objectives. By developing strategies that effectively communicate core values, boost product sales, inspire positive lifestyle changes, and achieve meaningful outcomes, I consistently exceed expectations. As a licensed Real Estate Sales Agent and home and lifestyle expert/consultant, I combine a passion for design and living spaces with a deep understanding of branding and consumer engagement. Whether consulting on a dream home purchase or creating narratives that resonate with audiences, my focus is always on delivering exceptional results.

Overview

23
years of professional experience

Work History

Red Cottage

Guest Experience Supervisor
03.2024 - Current

Job overview

Lead guest operations for a luxury vacation rental portfolio, ensuring seamless guest experiences and efficient property management. Act as the primary decision-maker on weekends, resolving escalated issues and overseeing reservations, arrivals, and departures. Manage high-value bookings, provide VIP service, and supervise housekeeping and maintenance teams to ensure homes are guest-ready. Collaborate with vendors and implement contingency plans to maintain service excellence and operational continuity.

  • Increased online review ratings by promptly responding to guest feedback across various platforms, addressing concerns professionally and courteously.
  • Fostered strong relationships with local businesses partners to create mutually beneficial partnerships that enhanced the overall guest experience.
  • Investigated guest challenges and sources of dissatisfaction to offer timely resolution.
  • Visit, summarize and photograph new properties and evaluate if they should be part of portfolio
  • Analyze guest feedback data to identify areas for improvement, implementing changes to enhance overall satisfaction levels.
  • Continuously update knowledge of local attractions, restaurants, shopping venues so that accurate and relevant recommendations could be provided to guests

Digital Marketing & Content Creation

Freelance and Contract Work
01.2019 - Current

Job overview

Social media management and content creation for various platforms including content planning and scheduling

  • Produced high-quality, engaging content for email campaigns and digital marketing efforts
  • Created compelling blog posts and articles that increased website traffic and user engagement
  • Marketing Director for a Luxury Real Estate Group/Sag Harbor: Spearheading marketing strategies for the top ranked Corcoran team in the Hamptons, including crafting engaging social media content and newsletters, designing impactful new listing proposals, and overseeing professional photography and video production to elevate the team's brand presence and property appeal
  • Book Launch for NY Times Best Selling Author: Creating and managing engaging social media accounts, developing branded merchandise, crafting comprehensive marketing strategies, and coordinating event participation to maximize audience reach and engagement
  • PR and Press Out-Reach for Artist: Creating targeted press materials and managing public relations outreach for an artist's upcoming gallery exhibition in East Hampton, NY, with the goal of increasing visibility and fostering deeper engagement within the art community
  • Content Creation and Social Surrounding New Store Opening: Developed compelling daily social media posts and wrote all copy for Onda Beauty's social to accompany and promote a new store opening in Sag Harbor, NY. Planned in-store events and developed content to support a new location and engage target audience

VARIOUS PUBLISHERS, COMPANIES, AND INDIVIDUAL CLIENTS

Freelance Writer
01.2002 - Current

Job overview

  • Seasoned editorial professional with over 20 years of experience as a Beauty Director at top national magazines, including Women's Health, CosmoGirl, and Natural Health, complemented by freelance contributions to premier publications such as InStyle, Shape, and Purist
  • Leverage updated industry knowledge and trends to create brand driven content, engaging visuals, and copy for beauty/wellness brands such as Hear Me Raw skincare
  • As a freelance Beauty Writer for Shape Magazine, was crucial to co-writing The Bikini Body Diet book with Editor-in-Chief Tara Krafi in addition to numerous beauty articles
  • Authored, researched and implemented visuals for the bi-weekly Baby CZ clothing blog; also produced concepts for and wrote weekly e-mailers for retail space to advertise in-store events and help move inventory
  • Developed all product description content on website for the Blue Ribbon General Store's website; involved researching beauty, home and children's products that were optimal for in-store selling purposes

Freelance

Interior Decorator
02.2020 - Current

Job overview

  • Stage and decorate spaces for clients who have purchased a new property, are listing their properties, or simply want a home refresh
  • Collaborated with clients to understand their needs and preferences, providing customized design solutions tailored to their lifestyle
  • Source essential and decorative items, coordinate and schedule furniture deliveries and installations, and communicate with vendors for product information, quotes, lead time, and pricing
  • Recent Design Projects: Primary Bedroom Renovation: Enhanced the space with custom built-ins, fresh paint, carefully curated art, and refined decor to create a cohesive and inviting retreat
  • Apartment Design, Long Beach, NY: Styled a waterfront apartment, selecting furniture, decor, and finishes to complement the coastal setting while maximizing functionality and comfort

Women's Health

Senior Beauty Director
01.2010 - 02.2015

Job overview

  • Created monthly editorial lineup and authored all beauty and wellness content for more than 17 pages per month, liaising regularly with the Art Department to create aesthetically appealing beauty visuals on all photo shoots
  • Covered beauty and fitness markets
  • Represented the magazines at high-profile events including the Natural Health Expo in California
  • Generated ad sales in collaboration with the publisher and built long-lasting professional relationships with advertisers to ensure successful outcomes

Bumble and Bumble

Director of Public Relations
03.2006 - 02.2008

Job overview

  • Designed and initiated targeted outreach programs and compelling events to boost brand awareness, create exciting product launches and capture the attention of media, stylists, celebrities, and charitable organizations
  • Spearheaded all global publicity efforts, including building and implementing comprehensive PR strategies that generated positive industry reviews for this product and salon company
  • Facilitated regional press growth and development by mentoring and supervising a high-performing team that delivers results, consisting of a PR Manager and Coordinator
  • Improved the brand's overall image by establishing an amenities program and led cross-promotions while efficiently overseeing several special projects from conception to completion
  • Created and edited PR, education, marketing, online, and company magalog copy; recommended effective content strategies that enhanced productivity and overall bottom line results

Education

Dartmouth College
Hanover, New Hampshire

BACHELOR OF ARTS from ENGLISH

The Charleston School of Interior Design

CERTIFICATION FOR INTERIOR DESIGN

Rhode Island School of Design

PHOTOGRAPHY

Columbia Business School

DIGITAL MARKETING: CUSTOMER ENGAGEMENT, SOCIAL MEDIA PLANNING & ANALYTICS

LICENSED REAL ESTATE AGENT

Skills

Digital Marketing Proficiency

Timeline

Guest Experience Supervisor

Red Cottage
03.2024 - Current

Interior Decorator

Freelance
02.2020 - Current

Freelance and Contract Work

Digital Marketing & Content Creation
01.2019 - Current

Senior Beauty Director

Women's Health
01.2010 - 02.2015

Director of Public Relations

Bumble and Bumble
03.2006 - 02.2008

Freelance Writer

VARIOUS PUBLISHERS, COMPANIES, AND INDIVIDUAL CLIENTS
01.2002 - Current

The Charleston School of Interior Design

CERTIFICATION FOR INTERIOR DESIGN

Rhode Island School of Design

PHOTOGRAPHY

Columbia Business School

DIGITAL MARKETING: CUSTOMER ENGAGEMENT, SOCIAL MEDIA PLANNING & ANALYTICS

LICENSED REAL ESTATE AGENT

Dartmouth College

BACHELOR OF ARTS from ENGLISH
SOPHIE KNIGHTDynamic Content Creator & Brand Strategist | Expert In Real Estate, Beauty, Wellness & Lifestyle