Ashley Kirk
Los Angeles,California
Summary
On-Camera Personality and Product Development Specialist Entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful business ventures and leading teams of professionals to maximize profits and deliver success.
Overview
16
16
years of professional experience
Work History
Founder and CEO
AKA Cosmetic
Los Angeles, CA
01.2018 - Current
- AKA Cosmetic is a Forbes-recognized, award-winning skincare brand endorsed by the American Society of Plastic Surgeons and PETA-certified globally, AKA Cosmetic's advanced skincare technologies effectively target and reverse signs of aging for all genders, ages, and backgrounds
- Managed all aspects of the business, including packaging, design, branding, and exporting, resulting in a 150% increase in sales within the first year
- Secured grants and collaborated with government agencies
- Developed and executed marketing strategies to expand into foreign market, leading to a 75% increase in international sales
- Leveraged AI tools to optimize business operations, reducing costs by 25%
- Featured in Forbes Magazine as a top brand to watch in 2022
- Actively involved in product development, providing feedback and recommendations based on customer insights and market trends.
Content Creator and Producer "On the Line"
Sports Gaming Show
Los Angeles, CA
01.2016 - 01.2018
- On the Line with Ashley" is a dynamic, weekly 30-minute sports gaming streaming show that showcases expertise in the industry, featuring celebrity guests, expert gaming professionals, and live call-ins from viewers seeking valuable insights on team performance and betting strategies
- With a unique blend of entertainment and expert advice, akin to a sports gaming version of "Mad Money," the show demonstrates the ability to engage audiences, analyze complex data, and deliver actionable insights in a fast-paced, high-pressure environment
- Conducted live and recorded presentations, engaging audiences with expert analysis and entertainment, resulting in a 200% increase in viewership within the first 6 months
- Wrote, produced, and starred in "On the Line" sold to a major streaming network, generating over $500,000 in revenue
- Parlayed the show into a sports gaming platform with VC and ex-athlete partnerships, securing $1.5 million in funding
- Trained and educated viewers on sports gaming strategies and regulations; ensuring compliance with industry standards.
Celebrity Stylist/PR Executive Assistant
Tencer & Associates
Beverly Hills, CA
01.2008 - 01.2010
- Tencer & Associates is a leading public relations firm specializing in strategic communications, media relations, brand development, and crisis management for a diverse range of clients across various industries
- Styled A-list clients such as Will Smith, Jada Pinkett Smith, and Sofia Vergara for high-profile events and appearances
- Dealt with wardrobe at couture fashion houses such as Valentino, Gucci, Oscar de La Renta, ensuring clients were always impeccably dressed
- Managed client relations and coordinated with media for public appearances, resulting in increased positive media coverage for clients
- Conducted daily press clippings and scheduled press junkets, streamlining the PR process and improving efficiency
- Contributed to the development and execution of innovative PR campaigns, fostering strong relationships with media outlets and stakeholders to effectively enhance client visibility and reputation.
Education
B.A. - Communications and Public Relations
California State University
Los Angeles, CA01.2011
A.S. - Merchandise Marketing
FIDM
Los Angeles, CA01.2008
Skills
- Team Leadership
- Strategic Thinking
- Marketing
- Entrepreneurial and Innovative
- Organizational Structuring
- Ethics and integrity
- Visionary leadership
- Client Engagement
- Contract Negotiation
- Strategic Planning
- Start-Up Operations
- Revenue Generation
Training
- On-Camera/Cold Reading, Zak Barnett, Margie Haber Studio
- Advanced Intensive Technique Analysis, Michelle Danner, Larry Moss Studio
- Golden Box Intensive Study, Michelle Danner, Larry Moss Studio
- Script Analysis, Michelle Danner, Larry Moss Studio
- Intermediate Scene Study, Brian Drillinger, Larry Moss Studio
- Private Coaching, Margie Haber
- Private Coaching, Chadwick Struck
- Private Coaching, Tony Persico, Larry Moss Studio
Timeline
Founder and CEO
AKA Cosmetic
01.2018 - Current
Content Creator and Producer "On the Line"
Sports Gaming Show
01.2016 - 01.2018
Celebrity Stylist/PR Executive Assistant
Tencer & Associates
01.2008 - 01.2010
B.A. - Communications and Public Relations
California State University
A.S. - Merchandise Marketing
FIDM