Ashley McIntosh, M.S.

• Direct entire end-to-end admissions process of an academic graduate program; ensuring applicants meet criteria for application and admission.
• Collaborate with program faculty, department chair, and academic dean to establish revised admission policies to fit the evolving competitive needs of the program based on performed 4-year application trend data analysis profile.
• Execute yield strategies by collaborating with various university stakeholders to create an effective yield team ensuring students' successful transition through the funnel.
• Develop and facilitate recruitment and retention events including but not limited to information sessions, campus tours, orientations, and affinity ceremonies.
• Train and supervise 4 part-time and 2 full-time staff in customer service, reporting procedures, and CRM platform use to enhance work efficiency.
• Supervise staff recruitment process including interviewing candidates, making hiring decisions and onboarding new hires.

• Facilitated recruitment strategies including in-person and virtual campus tours, information sessions, campus visit events, and scholarship interview weekends, resulting in increased FTIC applications each year.
• Cultivated relationships with high school guidance counselors through visits and participation in college fairs to enhance outreach and collaboration.
• Utilized statistical analysis through various CRM platforms like Microsoft Dynamics 365 and Salesforce to identify key factors influencing student enrollment, leading to the development of personalized outreach campaigns.
• Responded promptly to inquiries from parents or guardians regarding admissions procedures or policies; ensuring a 48 hour turn around time.
• Led various departmental committees, including chairing the training and development committee to create a successful summer retreat for over 40 staff members.

Achieved national recognition as #1 'Top Raise Me School,' registering 522 new students for an 89% increase.

• Advised students on post-secondary education options through targeted programming, focusing on first-generation success.
• Promoted early postsecondary planning by collaborating with educators, ensuring 9th graders understand their options.
• Facilitated access to 250+ postsecondary opportunities for grades 9-12 through comprehensive Naviance database utilization.
• Secured grant funding through recognition, facilitating planning for a robust 'College and Career Month.'
• Coordinated educational resource events and community partnerships, engaging over 100 participants.

• Planned and hosted four honor roll ceremonies annually, overseeing decorations, gift cards, certificates, speeches, and guest speakers to celebrate student achievements.
• Designed and implemented training programs for eight group home staff, achieving 20% reduction in behavioral issues and 10% increase in honor roll students.
• Expanded supervisory responsibilities from eight to twelve staff due to transition to remote learning; trained all staff on remote learning platforms and adapted learning spaces.
• Collaborated with stakeholders to create educational resources for evolving learning environments for twenty-five children from pre-K to 12th grade, enhancing their learning experiences.
• Co-facilitated psychoeducational programming for group home residents aged ten to nineteen years old.
• Led group counseling sessions for grandparents under supervision of a licensed mental health counselor.

• Managed the end-to-end renewal lifecycle for a high-volume portfolio of Humana healthcare contracts, consistently achieving a client retention rate of 75% or higher.
• Developed and executed targeted retention strategies for at-risk accounts, proactively addressing pain points and reducing year-over-year churn by 30%.
• Served as the primary liaison between clients, internal sales teams, and Humana representatives to facilitate seamless contract renewals and resolve complex escalated issues.
• Tracked and reported on key performance indicators (KPIs), presenting weekly renewal forecasts and churn analysis to senior leadership.
• Streamlined the renewal workflow by implementing automated outreach triggers in the CRM, reducing administrative processing time by 40%.