ASHLEY ORLOVICH
Gilbert,Arizona
Summary
Creative business development professional with a track record of fostering strong team collaboration and achieving significant, measurable results. Known for adaptability and innovative approaches to ensure seamless alignment with evolving market needs.
Overview
12
12
years of professional experience
Work History
Market Director of Business Development
Lifepoint Health
05.2024 - Current
- Lead business development team for Copper Springs (Avondale) and El Dorado Springs Behavioral Health Hospitals.
- Increased average daily census of uniform-specific program by 20% from prior year.
- Optimized resources through expense management, replacing event and conference sponsorships with targeted outreach strategies.
- Developed business development team structure and created robust new hire orientation and training. Encouraged a culture of collaboration, accountability and continuous process improvement.
Director of Business Development
Copper Springs, Springstone, Inc.
01.2022 - 05.2024
- Led business development department for acute behavioral health facility with outpatient services and uniform-specific program.
- Performed market wide and internal data analyses to identify areas of opportunity and inform department strategies.
- Developed messaging and content highlighting patient satisfaction and outcomes data achievements.
- Pitched and secured television interview on 12 News, Those Who Serve. Promoted segment on Facebook reaching 95.6K members.
- Collaborated with clinical leadership to develop an internal and external, continuing education and training program.
- Formalized staffing partnership with statewide integrated health practice to support group therapy coverage in outpatient.
- Reduced annual department expenses through creative staffing solutions and re-establishment of team expectations and goals.
- Established department structure to ensure consistent outreach to existing and new referral sources.
- In year one, increased outpatient (partial hospitalization program) admissions by 77% from prior year; 100% of increase from adequately funded payers. Grew referral volume by 17% across the continuum, contributing to a 3.6% or 2.5 growth in average daily census.
- Promoted hospital values and culture on social media platforms, resulting in a 275% or 2,400 increase in LinkedIn followers.
Director of Process Improvement and Quality Management
Oasis Behavioral Health, Acadia Healthcare
01.2020 - 01.2022
- Led quality management and compliance program for a 94-bed acute hospital, 64-bed adolescent residential and satellite outpatient services.
- Developed internal initiatives and collaborated across department lines to improve patient experience and employee retention.
- Led monthly Quality Council. Worked with department leaders to develop and improve processes that adhere to Centers for Medicare & Medicaid Services regulations and Joint Commission standards.
- Built employee mobile application for iOS and Android: Team Oasis.
- Branded and developed process improvement program, Chasing ZERO, to promote a culture of safety. In year one, Chasing ZERO contributed to a 65% reduction in adolescent seclusions.
- Successfully replaced non-emergent overhead pages with the use of Microsoft Teams to promote a more trauma-informed environment of care.
- Developed an internal and external educational program, Oasis University.
- Identified workflow improvements that helped support patient safety and lessen impact on floor staff.
- Created unplanned technology downtime Failure Mode, Effects and Criticality Analysis (FMECA).
- Provided documentation and electronic medical record (EMR) training to medical staff. Identified EMR workflow improvement opportunities to support usability and compliance.
Regional Director of Business Development
Holly Hill Hospital, UHS, Inc.
01.2019 - 01.2020
- Lead business development teams for UHS' North Carolina market.
- Developed, pitched and secured earned media placements to highlight key programs: 'Electroshock therapy: How a new twist on an old method is helping a Triangle woman battle depression,' ABC 11, 2019; 'Raleigh mom explains how she overcame depression,' ABC 11, 2020; 'Holly Hill Hospital names new CEO,' Triangle Business Journal, 2016, 2020; 'Holly Hill Hospital expands operations in Raleigh,' Triangle Business Journal, 2020.
- Created Outpatient 101 continuing education presentation.
- Developed outpatient clinical outcomes collateral and strategically shared with key referral sources.
- From 2013, increased ADC by 68% and increased referral volume by 64%, despite an 8.5% increase in bed competition.
- Outpatient outcomes initiative resulted in an 85% increase in referrals over a 30 day period.
Director of Business Development
Holly Hill Hospital, UHS, Inc.
01.2016 - 01.2019
Community Liaison
Holly Hill Hospital, UHS, Inc.
01.2013 - 01.2016
Education
Master of Arts - Psychology
The Chicago School of Professional Psychology
Chicago, ILBachelor of Arts - Journalism
Creighton University
Omaha, NESkills
- Competitive analysis
- Strategic planning
- Data-driven decision making
- Creative solutions
Timeline
Market Director of Business Development
Lifepoint Health
05.2024 - Current
Director of Business Development
Copper Springs, Springstone, Inc.
01.2022 - 05.2024
Director of Process Improvement and Quality Management
Oasis Behavioral Health, Acadia Healthcare
01.2020 - 01.2022
Regional Director of Business Development
Holly Hill Hospital, UHS, Inc.
01.2019 - 01.2020
Director of Business Development
Holly Hill Hospital, UHS, Inc.
01.2016 - 01.2019
Community Liaison
Holly Hill Hospital, UHS, Inc.
01.2013 - 01.2016
Master of Arts - Psychology
The Chicago School of Professional Psychology
Bachelor of Arts - Journalism
Creighton University
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