Ashley Pekin
Chicago,Illinois
Summary
Media Technology Analyst with 2+ years of experience managing digital campaign execution from setup through reporting. Proficient in Google Campaign Manager 360 (CM360), campaign trafficking, QA, pixel implementation, brand suitability and verification, Nielsen and Innovid reporting, JIRA, and Excel. Strong collaborator with media, analytics, account, and vendor teams to ensure seamless campaign delivery and optimization.
Overview
6
6
years of professional experience
Work History
Analyst, Media Technology
DIGITAS
Chicago, IL
01.2024 - Current
- Support digital campaign execution and ad operations for the USAA account across multiple media channels.
- Build, traffic, QA, and launch campaigns using Google Campaign Manager 360 (CM360) and other ad technology platforms.
- Implement and validate tracking pixels, tags, and campaign configurations to ensure accurate measurement and reporting.
- Managed integrations with brand suitability and verification partners, ensuring compliance with campaign standards and enhancing brand safety monitoring.
- Generated and analyzed campaign reports through Nielsen and Innovid, validated delivery metrics, and resolved discrepancies to ensure accurate performance insights.
- Conducted campaign audits and validated data using Excel to improve campaign setup and performance tracking.
- Coordinated creative swaps and troubleshooting, optimized campaigns, and ensured timely launches and quality assurance for improved delivery.
- Collaborate with programmatic, media, analytics, account, and vendor teams to manage project timelines, workflows, and campaign documentation using JIRA.
Marketing Intern
VIVID SEATS
Chicago, IL
09.2023 - 12.2023
- Assisted with marketing campaigns across PR, social media, influencer, and CRM channels.
- Coordinated campaign assets and timelines for National Fan Day launch, ensuring all elements were aligned and delivered on schedule.
- Prepared presentations and press materials to support marketing initiatives, enhancing communication with stakeholders.
- Conducted market and competitor research to support campaign strategy.
- Managed creative assets, JIRA design requests, promotional codes, and website audits.
- Led sweepstakes fulfillment and produced internal newsletters and project briefs to keep team informed and engaged.
Marketing Intern
THE ILLINOIS HAMMER INJURY LAW FIRM DWORKIN & MACIARIELLO
Chicago, IL
05.2022 - 08.2022
- Created social media content calendars and managed daily social media activity.
- Monitored website analytics using Google Analytics.
- Updated website content, including attorney biographies and blog posts.
Sales Representative
VECTOR MARKETING
Tampa, FL
05.2020 - 08.2020
- Generated leads and sold Cutco products through direct sales.
- Sold over $14,000 in merchandise within the first 14 days, ranking as the top regional performer and No. 17 nationally.
Education
Bachelor of Arts - Strategic Communication, Certificate in Entrepreneurship
University of Wisconsin-Madison
05-2023
Skills
- Google Campaign Manager 360 (CM360)
- Campaign Trafficking
- Ad Operations
- Campaign QA
- Pixel & Tag Implementation
- Brand Suitability & Verification
- Campaign Reporting & Analytics
- Google Analytics
- Nielsen
- Innovid
- ISpot
- MarketCast
- Microsoft Excel
- Microsoft Office Suite
- JIRA
Timeline
Analyst, Media Technology
DIGITAS
01.2024 - Current
Marketing Intern
VIVID SEATS
09.2023 - 12.2023
Marketing Intern
THE ILLINOIS HAMMER INJURY LAW FIRM DWORKIN & MACIARIELLO
05.2022 - 08.2022
Sales Representative
VECTOR MARKETING
05.2020 - 08.2020
Bachelor of Arts - Strategic Communication, Certificate in Entrepreneurship
University of Wisconsin-Madison